Why has the company decided to fully advance its presence in the Latin American market and what does it hope to achieve with its participation in the SAGSE trade show in Buenos Aires?
At GR8 Tech, we see LatAm as our main commodity of growth. We ended up selling our product to basically everyone who is not from LatAm, but who operates in LatAm, and they are extremely successful, they are dominating many of the local markets, and we realized that our product will be demanded by the locals as well. If we are going after local operators, we need to be good partners, to give them support, management, to have someone they can call to, that can solve problems very quickly, help them grow at any point, be their ally, speak the language, and be available in their time zone. We have focused on recruiting a lot of local talent, people with extremely good experience in operating, with local skills and language. Why do we do that? Because of our Champions mantra. We are a Platform for Champions, which means our clients should become the leaders in the market. That’s our solemn commitment. We have to provide them with everything they need. We started from this event in Buenos Aires, Argentina.
You have said before that the Platform for Champions’ ecosystem represents knowledge sharing, reliable support at each step, and a valuable partnership. How can all these benefits also apply to LatAm gaming operators?
The Platform for Champions mantra means you need to have an operator that wins in the market. Then they become the top players. We do not expect the whole leadership and hard work to be done by our operators. We believe the Platform is a tool that is built and tailored to the market correctly, adapted not just in the language translation, but also in the players’ behavior. It becomes a weapon in competition with others. How does it become a weapon? It becomes a weapon by giving our clients a better P&L structure. An operator with great tech gets more profit per player than an operator on another platform. More profit per player means that we have implemented millions of solutions and approaches to make sure that the player loves the product more, stays longer on the product, returns to the product, and when signing up for the product, they do it fast. We have worked very hard to guarantee that we have the best seamless user experience. We also make sure that the conversions we have are the best, meaning my operator buys traffic cheaper than their competition in the same market. This is how our mentality is. Platform for Champions is the tool that enables the right operator with good products to literally outbid competition and take over the market.
In Latin America, two trends are also emerging: the growing use of cryptocurrencies, both for betting and for everyday payments, and the enduring passion for football that the World Cup will generate. How exactly do GR8 Tech products like Crypto Turnkey and ULTIM8 Sportsbook fit into these trends and help operators attract more players?
Actually, I’m very proud of both of the products. For the Crypto Turnkey, I’m extremely proud of the speed and precision that it took us to develop the solution. We did spend a lot of time talking to hundreds of very successful cryptography players, operators, to ensure that we understand it right, so that we build a solution that helps them win. Crypto is becoming widespread. In the meantime, it’s the platform for the VIP players, those who want to make a very large deposit, very large withdrawal, which with traditional payment solutions, you don’t really do it. With Crypto, it’s faster to bring up the limit. Naturally, they want to have a seamless experience and enjoy it. Crypto Turnkey is not just a toolset. It’s got other layers of services and functions that make a Crypto operator on our platform great. We’ve extremely improved our risk management to make sure that there isn’t even a single second delay between deposit and withdrawal. We have also made sure that our loading times are the fastest. Our front-end is extremely fast. All the experience of our Crypto platform solution is just a notch higher. That’s what attracts the true VIP player, who is the main engine of revenue from Crypto. About the ULTIM8 Sportsbook, we have allocated about 60% of all resources into developing features, functionalities, and tools. We will make sure that our operators maximize value from the World Cup. Sports players bet more, so we make sure that the experience is seamless. We are also changing our sportsbook into a traffic acquisition machine because World Cup and such large events are the times where, very often, the first bet by a player is made. Using the tool set that our ULTIM8 Sportsbook will be providing is going to help our operators to get a lot more new players and retain them, as well as make a lot more of their existing player base.
Localization is the key word that defines multiple dimensions of Latin America. There are markets where players use the same language, but with different terminology, requiring a platform that handles and accepts these subtle differences and adapts to different currencies, customs, and preferences. How does GR8 Tech resolve these complexities to facilitate access and growth in each of Latin American markets?
Localization, in our mind, is creating the next thing that the local player needs because that’s what gives our clients an edge. One layer is the right technology and architecture from a technology standpoint. What I mean is that we have made sure that our front-end is fully widget-based and extremely customizable without any code application. It gives each and every one of our operators the ability to customize the front-end without any development requirement and tailor it to the market. On top of that, we have a whole unit dedicated to focusing on each market and we have product management units. We call them ‘gross product managers.’ Their job is not to just look at competition and see what they have, but to work with players and operators in creating features that nobody else has. This structured approach has enabled us to basically generate widgets and structures that meet every market’s criterion. This combination really drives our success and makes it scalable.
Do you think you’ll find in LatAm partners ready to become champions with a growth mindset?
We already have large, successful operators who are basically now the envy of many of the competition, and hence there is the opportunity. We also have local employees, local presence in LatAm. We make sure that our partners know that we are there. We have remote culture by nature, but the LatAm office is independent enough. They have guidelines, yes, but decision-making should be there, because the client and the decision-maker should be next to each other. The next step for us is, from technology standpoint, to be producing new features, naturally, and the nearest one is going to be a World Cup-related feature base. We’re also going to add a new sponsor partnership in spirit of World Cup, but I can’t tell you the name right now. Definitely, locals in LatAm will like it. We are going to expand our personnel in the region. Finally, it may seem like a recurring idea for us, but the next step is to become Champions time and time again, market by market.