Big Betty Partners, an iGaming affiliate program operating since 2021, has announced the launch of its new large-scale campaign, Big Deal Promo, designed for both new and existing affiliates working with Tier-1 markets.
Over the past several years, the program has built a reputation as a fast-growing affiliate platform offering flexible monetization models, high-converting brands, and transparent analytics tools that help partners scale their traffic effectively. Working directly with advertisers, Big Betty Partners provides affiliates with multiple cooperation models, including RevShare, CPA, and hybrid structures.
The newly launched Big Deal Promo introduces an additional reward layer to the standard affiliate revenue model. During the campaign, partners continue earning their regular commissions while simultaneously participating in the Big Deal Show rewards campaign, creating a double-benefit structure for traffic monetization.
For new affiliates joining the program, Big Betty Partners is also offering RevShare of up to 65% for the first three months with the promo code BIG-65, providing an additional incentive to start working with the program during the promotional period.
Affiliates can already join BigBetty.io, activate the promotion, and begin accumulating Betty Points through their traffic performance.
How the Big Deal Promo Works
The promotion runs from March 10 to June 1, 2026, giving affiliates several months to test strategies, scale their campaigns, and accumulate Betty Points.
The campaign operates alongside the standard affiliate model. Partners generate FTDs as usual, while each new deposit contributes to their Betty Points balance. These points later determine which rewards affiliates can claim.
The accumulation rules are straightforward:
PPC and SEO traffic
1 FTD = 2 Betty Points
ASO, Influencer, Email, and SMS traffic
1 FTD = 1 Betty Point
As affiliates generate deposits during the campaign, their Betty Points balance steadily increases. The structure rewards consistent performance over time and allows partners to scale their activity throughout the promotion gradually.
Partners who join earlier gain more time to accumulate points, while affiliates entering later in the campaign can still build a competitive balance through effective traffic strategies.
Markets and Campaign Scope
The Big Deal Promo focuses on Tier-1 markets and includes all projects operated by Big Betty Partners.
Affiliates working with these markets can integrate the promotion into strategies across multiple traffic sources, including:
- SEO
- PPC
- ASO
- influencer marketing
- email marketing
- media buying campaigns
Each FTD generated during the promotion adds Betty Points to the partner’s balance, turning performance directly into reward potential.
The campaign includes 100 prize positions, allowing affiliates to exchange their accumulated points for rewards depending on the number of Betty Points they have earned during the promotion.
Throughout the campaign, affiliate managers provide partners with guidance on GEO selection, campaign optimization, and traffic strategies to help maximize results.
What Happens at the Big Deal Show?
The campaign will conclude during the Big Deal Show, streamed live on June 5, 2026, on the official Big Betty Partners YouTube channel.
During the broadcast, the Big Betty team will unveil the full catalogue of prizes available within the promotion. Each reward will correspond to a specific Betty Points value, allowing partners to determine which items they can claim based on their accumulated balance.
The prize catalogue remains undisclosed throughout the campaign, building anticipation until the live reveal.
Following the broadcast, affiliates will be able to exchange their Betty Points through their affiliate managers. The reward exchange window will remain open until June 10, 2026.
Join the Big Deal Promo
Registration for the Big Deal Promo is already open.
Affiliates interested in participating can sign up at BigBetty.io, activate the promotion, and begin accumulating Betty Points while continuing to earn their regular affiliate commissions.
With several months available before the finale, partners have time to test traffic strategies, scale their campaigns, and build their Betty Points balance ahead of the Big Deal Show reveal.
For affiliates looking to combine traditional revenue models with additional incentives, the Big Deal Promo introduces a campaign format built around measurable performance and long-term partner engagement.
Big Betty Partners has put together a complete guide to iGaming affiliate marketing on its blog — a curated collection of foundational pieces covering onboarding for new affiliates, commission models, GEO strategy, fraud prevention, and scaling. Practitioner perspectives are featured throughout. Explore the full guide now on the Big Betty Partners blog.