Gamanza Engage has partnered with Apuestas Royal, the Venezuelan-headquartered sports betting and online casino platform with a strong presence across Latin America, giving the operator access to Gamanza Engage’s CRM, gamification and engagement tools across five brands.
Through the integration, Apuestas Royal will deploy Gamanza Engage’s real-time CRM, loyalty and gamification toolkit, alongside free-to-play mini-games designed to increase player interaction and retention. The rollout covers five brands within the group – Apuestas Royal, Gogo Royal, Juega y Cobra, Jugando a Ganar and Aprieta y Gana – enabling a coordinated approach to loyalty strategies and player engagement across the portfolio.
Operators will have access to real-time dashboards and data-driven tools to better understand player behaviour and optimise engagement strategies across all brands. Both CRM and gamification modules can be deployed as standalone solutions or as an all-in-one platform.
Andrés Blanco, Managing Director, Gamanza Engage, said:
“Apuestas Royal has built a compelling multi-brand presence across Latin America, and this partnership is a natural extension of our mission to bring sophisticated engagement tools to operators in high-growth markets. By deploying Gamanza Engage across five brands simultaneously, Apuestas Royal is taking a smart, coordinated approach to loyalty that will deliver measurable results for player retention and lifetime value.”
Sai García, Managing Director, Apuestas Royal, added:
“Our players deserve an experience that goes beyond the game itself, and Gamanza Engage gives us the tools to deliver exactly that. The ability to roll out CRM and gamification across all five of our brands from a single, unified platform is a significant step forward for us. We’re focused on building long-term relationships with our users, and this partnership gives us the data, the mechanics and the personalisation capabilities to make that happen at scale across Latin America.”