Brazil is undoubtedly one of the most attractive and challenging phenomena the online gaming sector has seen in recent years. Leveraging its experience and growth in Latin America, what has been BGaming’s approach strategy to this vast country, and what results have you achieved so far in the relationship with local operators and players?
Brazil is a key market for BGaming and shapes our whole LatAm strategy. From the start, we focused on building a strong, long-term presence rather than chasing quick entry. Our approach is quite straightforward. First, we invest heavily in localization, including custom games tailored to local preferences. Second, we build strong partnerships with leading operators. Third, we actively work within the local digital space, especially with streamers and influencers. In terms of results, 2025 was a strong year for us. GGR grew by 33% and bets increased by 9%. We also partnered with major operators like bet365, BetMGM, and Entain, which helped us expand further. Streaming has been a key driver. Our LatAm ambassador, Jon Vlogs, played an important role in connecting us with local audiences. Through streaming and organic content, we reached around 29 million people in 2025. Overall, streaming delivered more than 40 million in reach in Brazil and helped us be among the top 5 most-streamed providers in the region.
Few companies, in addition to business, seek to leave an indelible mark on the industry. BGaming is one of them, and it has demonstrated this through its solidarity and social responsibility actions in support of various communities in Brazil. Could you elaborate on the projects and initiatives the company is carrying out in the country?
We see CSR as part of our long-term strategy in Brazil, not as a PR activity. For BGaming, it’s important to be involved in local communities and contribute in a meaningful way. A good example is our recent partnership with Centurion Association, a well-known Brazilian non-profit focused on expanding access to sports, education, and personal development for underserved communities. Together, we’re running a structured three-month program with clear, measurable impact. It includes food support for around 150 families, as well as regular sports and educational activities through the Faculdade da Luta. We’re also supporting young athletes and helping develop sports infrastructure. In addition, we support CFC SiGMA, a premium MMA event in São Paulo organized by Centurion. It helps BGaming connect the brand more authentically with sports and the local audience.
Next week, important BiS SiGMA event will take place in São Paulo, Brazil. Given the large number of supplier present, what will BGaming do to stand out and share its impressive product portfolio there?
At BiS SiGMA South America in São Paulo, we’re focusing on a clear and consistent strategy rather than simply showing games. A big part of our position is being a streamer-friendly provider. We’re bringing attention to our viral title, Aviamasters, and its sequel, Aviamasters 2, which launched in early March and is already seeing strong engagement. Our stand N80 will feel like a live streaming space. Our brand ambassador, Jon Vlogs, will be there, taking part in activities and streaming directly from booth, which helps BGaming connect with the audience in real time. We’ll also host the official contract signing with Júlio César. It’s definitely worth stopping by!
What are the company’s plans for Latin America for the remainder of 2026?
For the rest of 2026, BGaming’s main focus in Latin America will be to strengthen our position in Brazil as the key market. We plan to expand partnerships with operators and keep scaling our streamer-friendly approach, working closely with influencers and growing local communities. On the product side, we’re continuing to build out our portfolio with viral, entertainment-driven games that perform well in streaming environments. A big upcoming milestone is the release of our casual football game featuring Júlio César, which we expect to resonate strongly with local players. We’re also developing collaborations with affiliates across the region to support further growth. Alongside the business side, our three-month charity program with Centurion Association is ongoing, and it remains an important part of how we operate in the region.