Leading sportsbook solution supplier DATA.BET has unveiled In-Stream Betting. It’s a frontend feature integrated into an existing streaming infrastructure that enables players to place bets without leaving the broadcast. Markets, odds, and bet slip are all accessible within the stream itself, keeping players fully involved in the event.
Mobile devices now account for the majority of all bets placed, and that share keeps growing. In-Stream Betting is built with that in mind, adapting the experience to where players actually are. The overlay is on-demand; players can switch it on or off at any point during the stream.
The component addresses one of the core challenges in live betting: maintaining player immersion. By eliminating the need to navigate away, operators benefit from stronger user engagement, higher retention, longer betting sessions, and improved lifetime value. This, in turn, drives betting frequency and operator revenue with minimal technical overhead on their end.
A key advantage of the new feature is its simplicity of integration. In-Stream Betting connects at the frontend level, requiring no backend implementation. This significantly lowers the barrier to entry, allowing operators to launch the overlay fast, making it an accessible engagement tool with measurable impact. This feature is available now at clients’ request.
Moreover, In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals in the near future. When paired with DATA.BET’s virtual content (in-house algorithmic simulations), it further enhances the experience with near-zero latency inherent in broadcasts, creating a seamless, continuous betting flow.
Rostyslav Likhtin, Head of Product at DATA.BET, stated: “In-Stream Betting is designed to meet players where their attention already is: inside the broadcast. For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet, and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”