The EGB Group (Esportes Gaming Brasil), owner of the Lottu, Onabet and Esportes da Sorte brands, has launched its new institutional portal (https://www.esportesgamingbrasil.com.br/), bringing together governance, strategy and company operations information into a single environment. The initiative organises the group’s institutional presence and expands transparency around its processes, pillars of action and expansion projects.
The portal features sections dedicated to Compliance, ESG, Ecosystem and a complete Press Room, making it easier for partners, media and regulatory bodies to access strategic information and compliance initiatives.
For Iury Tavares, the group’s Media Relations Manager, the launch represents an important institutional evolution. “The launch of our institutional website reflects Esportes Gaming Brasil as a complete ecosystem. We are no longer seen solely as consumer-facing brands and are now presenting ourselves in an integrated way, with different business fronts connected by a common purpose of innovation and market leadership.”
In the assessment of Camyla Lima, the group’s Creation and Branding Manager, the project also represents a step towards strengthening this structure. ‘The new corporate visual identity seeks to balance the energy of entertainment with the seriousness of an operation regulated by the current market developments, reinforcing the priority of strategic integration between the brands.’
The visual aesthetic also reinforces the group’s positioning in a regulated market, as well as reflecting its commitment to organisational culture — recognised through Great Place to Work certification for an operation that brings together nearly one thousand direct and indirect employees.
With employees as key protagonists, the movement was also accompanied by internal actions focused on the São Paulo and Recife offices and in the remote workforce.
In addition to governance, the portal details the group’s role on the social side of gaming. Its operation as a source of impact includes support for street football projects and sponsorship of Carnival in several Brazilian capitals, including traditional events in Recife and Olinda.
The commitment to society also extends to projects such as Costura Cidadã, support for recyclable materials cooperatives in major events, and partnerships with the Recapibaribe NGO for river clean-up initiatives. In sport, the company’s master sponsorship of clubs such as Corinthians, Náutico, Ferroviário and Ceará reflects the incentive for inclusive sports initiatives.
One of the highlights of the portal is the presentation of the group’s investment in technological development to support its operation. The company details the use of proprietary platforms to ensure autonomy in data capture and strategic analysis in the sports sector and the betting market (SPA).
This pillar includes the use of artificial intelligence for personalisation and security on the platforms, as well as contributing to the creation of formal employment and income generation in the digital advertising and sports sectors.”