Multinational software developer BtoBet (a company of Aspire Global) will be strengthening its presence in Africa after a strategic deal with Yellowbet to power digital channels of its Yellowbet Cameroon brand with the Neuron 3 platform. The partnership also allows Yellowbet to migrate its other brands in Africa to BtoBet’s advanced betting and gaming platform.
Seeking to deliver a tailored user experience to its players, Yellowbet will be delivering a wide range of content, such as local and international sports betting, including live sports events, online and live casino, jackpots and lots of virtual sports.
Sabrina Soldà, CMO, BtoBet, stated: “I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon. Throughout the years, BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach. Our in-depth knowledge of the regions and their several micro-elements, such as the varying player betting behaviors, enable us to help all of our partners to position themselves in an optimal place, and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet.”
Nkurunziza Dominique, Yellowbet Cameroon’s Country Manager, commented: “We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles. I am looking forward to collaborate with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry.”