iGaming’s favorite moving talk show is back with Season 4 of Bet It Drives, powered by GR8 Tech. Episode 2 is for anyone who’s over boring, copy-paste iGaming marketing. This time, Akhil Sarin joins the ride: CMO at Easygo and the marketing and partnerships leader behind Stake.
“Sometimes, the most effective marketing is the most cost-effective as well. It’s just about what you can do that’s a bit different,” Akhil shares in the podcast. He also explains how one of Stake’s lowest-budget ideas turned into a viral moment that hit 16+ billion impressions.
During the almost 31 minutes ride, Akhil digs into which partnership Stake spent the most money on, and what made it worth it; what makes their sponsorship strategy different; what Akhil dislikes most in the industry right now; what iGaming marketing teams lack; the one thing he wishes iGaming marketing teams had more of; the biggest “this will never work” signal in partnerships, and Akhil’s red flags as a leader, in his own words.
Besides sharing his industry wisdom, Akhil gets pulled into “Confess or Call,” including a moment that becomes a test of internal trust: a late-night call to a senior exec about a ridiculous idea with a very serious price tag.
Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives, stated: “This season is about talking openly, and Akhil was straight with us. If you work in iGaming marketing, this episode will make you rethink spend, partnerships, and what turns attention into growth.”
Season 4 kicked off with a CEO debate between Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech). The season doesn’t slow down after this. Next up, Max Krupyshev breaks down how crypto payments are reshaping iGaming, and Marek Suchar gets detailed about Esports betting: what works, what doesn’t, and what’s coming next.
Watch or listen to Season 4, Episode 2 of Bet It Drives on YouTube, Spotify, and Apple Podcasts.