Italy’s online gambling market is entering a new era. There’s a lot to discuss at SiGMA Rome. With the Government’s Reorganization of Gambling Decree now in motion, the industry is preparing for its most significant regulatory shift in nearly a decade.
The new framework raises the bar for entry of operators: the license cost will be €7M, with a duration of 9 years, an annual fee of 3% NGR, taxes of 24.5% GGR (betting) or 25.5% GGR (casino), and a responsible gambling contribution of 0.2% GGR (capped at €1M).
So far, only 46 operators have advanced to the second stage of the licensing process, less than half of the previous 93. Those who remain face tighter compliance deadlines and new obligations before the new regime begins in March 2026.
However, there is good news. Longer concessions and fewer competitors mean stability, growth potential, and a clearer path to long-term success.
Francesco Papallo, Regional Director for Italy at Altenar, shared his view: “We expect a more consolidated and transparent market, committed to long-term investment, innovation, and responsible gaming practices. In recent months, we’ve already witnessed major international groups making strategic acquisitions in Italy, which has further reduced the number of active operators. This consolidation has resulted in a significant portion of the market being absorbed by large-scale entities, leaving less room for smaller operators.”
According to Francesco, upcoming changes will reshape operations:
-The multi-brand model will be phased out.
-Operators will focus on a single, stronger brand identity.
-Mobile-first design, AI-driven personalization, and responsible gaming tools will drive engagement.
“Features such as Bet Builders, cashout, and real-time player markets -especially in football and basketball- will continue to gain popularity. We also anticipate growing demand for live streaming, which increasingly enhances player engagement,” Francesco added.
Prepare your brand for Italy’s next chapter. Altenar’s local team is ready to help you navigate new regulations and unlock growth in 2026 and beyond. Let’s meet the company’s representatives at SiGMA Rome.