Relevant sports betting and iGaming software supplier Altenar has released another innovative feature after introducing a Tipster Module to allow its clients to integrate expert insights from influencers directly into their sportsbook.
The use of influencer marketing has become increasingly important for many operators and especially in markets where strict regulations around gambling advertising limit the marketing options available.
Altenar’s solution offers curated tips and recommendations to be featured in a range of different ways and unique styling, including Boosted Odds to provide further visibility to the selections and have a more personalized design.
In this sense, influencers can be assigned a name, an avatar and a unique background. The Tipster Module can also be used to highlight recommended bets from affiliate websites or a sports website.
The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador.
As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness.
Dinos Doxiadis, Director of Product – Sportsbook & Data at Altenar, commented: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities. The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook, and we are excited to offer this feature to our sportsbook clients.”