An important sportsbook and iGaming software provider, Altenar has further upgraded its Intelligence Platform, a comprehensive solution designed to optimize sportsbook operations by delivering advanced personalization, efficiency, and robust player protection.
Developed in-house, the enhanced Intelligence Platform enables operators to leverage data more effectively through a centralized interface that supports automated user segmentation, audience group creation, and real-time reporting. By consolidating data sources into a single repository, the platform streamlines analysis, enabling operators to quickly gain actionable insights and respond to market demands.
The platform’s behavioral analysis feature supports targeted marketing by personalizing offers based on each player’s betting habits and preferences. Historical data tracking enables operators to monitor long-term trends, guiding data-driven decision-making that supports strategic growth.
Additionally, the solution strengthens responsible gambling efforts by detecting patterns linked to potential problem gambling and fraudulent activities, thereby enhancing player safety and operator interests alike.
Dinos Doxiadis, Sportsbook Product Manager at Altenar, commented: “Our Intelligence Platform is one of the most advanced data solutions available, offering ultra-fast reporting, real-time liability analysis, and robust ad-hoc analytics. With this foundation, we’re excited to expand into AI-driven advancements in 2025 and beyond. We invite attendees at SiGMA Europe in Malta from November 12-14th, 2024, to visit us at Booth 1070 and discover how our Intelligence Platform can transform sportsbook operations and provide a true competitive edge.”