The central importance attached by the industry to safer gambling has been underlined with confirmation that the 2023 Consumer Protection Zone (CPZ) at ICE London will comprise a record 20 stands. The ExCeL London pavilions will receive a blend of providers of responsible gambling tools and solutions alongside leading not for profit organizations which have been gifted space. Brands featured on the 2023 CPZ include the Gambling Commission (UKGC), Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Intuita Consulting, Rightlander, IGT, SG:Certified, W2, Crucial Compliance, LexisNexis, GamCare, YGAM, Gordon Moody, Gamstop, BetKnowmore, Responsible Gaming Council, and the National Center for Problem Gaming (NCPG).
Ewa Bakun, Director of Industry Insight and Engagement, Clarion Gaming, and the person responsible for overseeing the development of the Consumer Protection Zone stated: “Recognised by the industry at the recent Global Regulatory Awards where it won in the ‘Responsible Approach to Advertising/Marketing’ category, the CPZ is one of the many success stories to have originated at ICE.”
She added: “Tim Miller, Executive Director, UKGC, created the CPZ, and it has grown from its launch at ICE London 2018, when it featured eight pioneer exhibitors, to its current size and prominent location, which is adjacent to the main boulevard at ExCeL London. Thanks to the generosity of industry supporters and sponsors, the CPZ has succeeded in raising £146,000 for gambling industry charities over the last three editions of ICE London. We are looking to build on that really impressive amount. With the help of the industry, now, our aim is to take the total to close to £200,000.”
Safer gambling organizations GamCare (£20,000), the Responsible Gaming Council (£20,000) and Better Change (£6,000) were the recipients of the 2022 fund, which was made-up of £6,000 donations from bet365, Kindred, Entain, Videoslots, Sky Betting and Gaming, and IMG Arena. That figure was enhanced by a £10,000 contribution from Ambassadeurs Group.