With more than 5,000 daily visitors attending the event, executives of leading B2B casino and sportsbook platform provider Soft2Bet met with partners and contacts to share insights and close business deals in the company’s brand-new double-decker stand #2145.
Packed with futuristic designs, huge LED screens and meeting rooms to host private discussions, the Soft2Bet stand held center stage in the Mediterranean Maritime Hub (MMH), the new venue that hosted SiGMA 2023.
The event was a great opportunity for Soft2Bet to demonstrate its commitment to the iGaming community with long-term projects backed up by state-of-the-art products and technology.
PARTICIPATION OF COMPANY’S LEADERS
One of the highlights of the event was the keynote of Uri Poliavich, CEO of Soft2Bet, about Motivational Engineering. On Wednesday, November 15th, he explained how the gamification features of the company enable operators to generate major revenue and engagement boosts. The leader also shared some pieces of advice to help them compete with the social media giants for players’ attention.
Regarding his participation, Uri commented: “Suppliers and operators battle every day, but, actually, we’re competing against the likes of TikTok, Instagram and YouTube for attracting players. This can be done by offering personalization features, collectables, leaderboards or City Builder mechanics that prolong players’ daily activities, but also provide long-term goals over the course of many months that they can work towards.”
Noting the financial benefits of Soft2Bet’s gamification features, Poliavich added: “The average GGR per player on gamified brands increased by 65% and deposit amounts were up 42%, but just as important, player screen time is up 300%, four times higher than other operators.”
Moreover, during his panel on European regulation, David Yatom Hay, General Counsel at Soft2Bet, said: “Regulatory expansion is a key strategic target for Soft2Bet, and that will continue going into 2024. Adapting to the evolving landscape across Malta and other European markets is an essential part of our work.”
Finally, driving Soft2Bet’s commercial efforts, Martin Collins, Chief Business Development Officer of the company, welcomed partners, contacts and prospects at the brand new stand. He stated: “This year’s event was a great success and it was fantastic to meet so many contacts to discuss new features and projects to expand our partners’ activities whilst maintaining continual growth.”