What were the company’s main achievements in 2025?
There is no single, definitive answer to this question. 2025 has been an exceptionally successful year for Boomerang Partners, and we have many reasons to be proud of our achievements. I suggest starting with the second season of the Golden Boomerang Awards, our annual global tournament dedicated to affiliate traffic. We presented awards to 11 winners during a formal awards ceremony in Milan, held at the iconic San Siro Stadium, which we combined with an exclusive networking event. The feedback we received from affiliate partners, industry leaders, and the media was highly positive. At the same time, we decided not to limit ourselves to just one tournament in 2025 and, later in the year, launched the first season of the Golden Boomerang League. In the summer of 2025, we also entered the second year of our strategic partnership with AC Milan. This collaboration will continue around the Time to Win concept, a philosophy and mindset that reflects both Boomerang Partners and the club, as well as our shared drive to win and achieve ambitious goals. We are preparing several joint projects with the club, including the launch of the AC Milan Hub. This will be a dedicated website where affiliate partners can find regular updates on our cooperation with AC Milan, participate in quizzes, and enter draws for VIP experiences, tickets to the club’s home matches, and exclusive AC Milan–branded items.
What else could you add about this successful year?
In 2025, we learned how to generate traffic independently, without relying solely on affiliate partners, which opens up entirely new opportunities for us. We optimized our portfolio of partners’ brands, built a powerful in-house analytics department, and significantly increased the visibility and recognition of the Boomerang Partners brand. We also expanded our media partnerships, providing us with a platform to showcase our expertise across the industry. On top of that, we’ve been very effective in social media promotion. It’s worth noting that two Boomerang YouTube channels received the YouTube Silver Play Button in 2025. I would also like to highlight our dynamic and impactful presence at industry events. Our booths, emphasizing our strong focus on sports, regularly attracted hundreds of visitors. We created striking marketing activations that generated long-lasting buzz. For example, at the SBC Summit in Lisbon, we combined marketing and art for the first time at an iGaming event, presenting the audience with three unique Boomerang Effect performances. In addition, in 2025, our booths featured a ping-pong table with promoters, a Wheel of Fortune, prize draws, including memorabilia from top athletes… I could go on for quite a while! In 2025, we were also honored to receive three prestigious industry awards: ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025; ‘Social Media Campaign of the Year’ at the SBC Awards 2025, and ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025. Additionally, our affiliate team lead, Kristina Shkredova, was named ‘Best Affiliate Manager’ by AskGamblers 2025. So yes, we truly have a lot to look back on and be proud of.
What is your assessment of the second edition of the Golden Boomerang League and the partnerships you developed this season?
Golden Boomerang League is our first tournament exclusively dedicated to sports traffic. Its launch in September-October 2025 was a clear reflection of our strategic course toward becoming a leader in sports affiliate marketing. Both existing and new affiliate partners took part in the competition, and the winners were announced at SiGMA Central Europe in Rome in early November 2025. The data we collected allows us to call this initiative a success confidently, and we do not rule out the possibility of a second season. What we found particularly encouraging was the level of interest not only from experienced sports affiliates but also from newcomers who are just taking their first steps in this vertical. When it comes to partnerships, I would emphasize that, given our strong focus on sports, we are especially interested in like-minded affiliate partners operating in this space. Anyone interested is welcome to contact our affiliate managers at any time. For those who prefer to discuss opportunities in person, we look forward to welcoming you to our booth, 81-L10, at iGB Affiliate Barcelona 2026.
How do you think affiliates value the Boomerang Partners’ brand?
This is a very timely and relevant question. In November 2025, during our participation at SiGMA Central Europe in Rome, our PR department conducted a Partner Satisfaction & Reputation Study. The goal was to gain a deeper understanding of how affiliate partners perceive the Boomerang Partners brand and their collaboration with us, what they value and what may create friction in day-to-day cooperation. The study also aimed to assess the effectiveness of our marketing and PR efforts from a partner’s perspective and to identify clear growth points for strengthening long-term relationships. As a result, we received highly encouraging insights and, more importantly, a clear direction for our next steps: Partner Satisfaction Index (PSI): 9.27/10; Trust Index: 9.49/10; 94% of respondents said they would recommend partnering with us, and Brand awareness of our initiatives and activities reached 86.27%. I would also like to add that our strategic partnership with AC Milan has strongly supported the increased visibility and trust in our brand. It is one of the world’s most iconic, respected, and titled football clubs. Also, it is a powerful global brand in its own right, with a fan base of over 500 million people worldwide.
What does it mean to your company to have received (and continue receiving) awards and nominations from your industry peers?
For us, these awards and nominations are, first and foremost, confirmation that the market values the work we do every single day. In our industry, results are not always immediately visible. This makes recognition from the professional community especially meaningful, from people who truly understand the nuances of the business, technology, and regulatory environment. We are pleased that our achievements are being recognized not as a one-off, but consistently over time. This confirms the stability of our approach, the strength of our team, and the fact that Boomerang Partners’ strategy is delivering real results. I would also like to underline January 2026 as a particularly important milestone for us, as we have been nominated in six categories across three prestigious awards: the International Gaming Awards (IGA), the European iGaming Awards, and the Global Gaming Awards EMEA. Such nominations motivate us to continue moving forward, invest in partner-focused solutions and expertise, and, in 2026, not only meet market expectations but also help set new benchmarks for the industry.
Based on your accumulated experience, what successful work strategy will you maintain in 2026, and what new initiatives do you plan to implement to continue meeting the demands of your partners and clients?
This is an ideal year for us to continue our journey toward becoming the world’s number one sports affiliate program. It can truly be called the ‘Year of Sport,’ given the numerous top-tier sporting events scheduled to take place throughout the year. I’m not referring only to the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026, but also to a wide range of major tournaments in football, tennis, esports, and other disciplines. To help our existing and potential sports affiliates plan their campaigns more effectively, we have prepared the “Sports Marketing & Betting Calendar 2026,” which we will present during our participation at iGB Affiliate Barcelona this month. This guide includes analytical insights, practical recommendations covering pre-tournament, in-tournament, and post-tournament phases, as well as a detailed calendar of top sporting events with traffic peak indicators and specific geographies where these events generate the highest interest. We have also highlighted the added value of our partnership with AC Milan for our affiliate partners. The guide will be available for free download on our official website. Our growth strategy considers a wide range of factors. This includes further development of our partnership with AC Milan, optimizing our presence at key industry events, and rolling out new projects and initiatives. We are also placing strong emphasis on preparing for the third season of the Golden Boomerang Awards, which is widely regarded as one of the most significant industry events focused on affiliate traffic. At the same time, we are strengthening our in-house analytics department, which we rightfully consider our secret weapon, both for our own growth and for supporting our affiliate partners. Of course, I can’t disclose all the details of our strategy. Still, we will undoubtedly continue to build on our core strengths: a highly personalized approach to each partner, top-tier marketing execution, and deep in-house analytics expertise.