With 51 days until the starting of the 2022 FIFA World Cup in Qatar, iGaming operators have to take advantage of the excitement this tournament produces among sports fans and bettors. Now it’s the time to capture players and provide them with a winning experience.
The much-anticipated World Cup is a competition that’s hard to match. With an estimated 5 billion people about to watch it, the most passionate fans and the world’s best players, national leagues worldwide are even halting their games during this mega event. What does it all mean for gaming operators and their players? Here are some stats from the last World Cup in 2018.
2018 FIFA WORLD CUP VS. 2021 UEFA EURO
Optimove‘s data reveals that the average bet amount per player has been on the rise throughout the world’s last two major soccer events. From the 2018 FIFA World Cup to the 2021 UEFA Euro, there has been an increase of 17% in the average bet amount on the final games and a 34% increase on all the other tournament games (groups and knockout stages.)
In addition, bets placed on the 2018 World Cup Final were 63% higher than any other game in the World Cup, while the 2021 UEFA Euro Final showed a 42% expansion in the average bet amount.
During the last World Cup in Russia, the average bet amount was USD 9.2 during all regular games outside the Final, compared to a USD 15 average bet size during Final. Whereas at last UEFA Euro, the average bet size was USD 12.36 during all regular games and the average bet amount during the Final was USD 17.59.
Therefore, it is clear players love betting on the World Cup, particularly on the Final! That’s why sportsbooks should take this knowledge and focus their campaigns on offering their players rewards, promos, and bonuses accordingly.
MOBILE VS WEB PLAYERS
Other stats are also relevant to explain. During the 2018 FIFA World Cup, 52% of total bets were placed on mobile devices. For the 2021 UEFA Euro, a whopping 74% of bets were placed on mobile. Optimove gaming experts confirm that it’s safe to say this trend will continue in Qatar.
Marketers know it’s the time to put their biggest and best mobile campaigns into action. For example, companies can showcase their mobile apps, migrate their web players to mobile, and offer incentives to play on this platform. With the right game plan, they will be able to increase ROI significantly.