Leading global gaming operator Betsson Group has signed a one-year sponsorship agreement with Colo Colo in Chile. Regarded as one of the most successful clubs in Chilean football and the only one that has never been relegated, Colo Colo has positioned itself as a very popular club, the top winner of the Chilean First Division, with 32 titles, and the only Chilean team that has obtained the prestigious Copa Libertadores in 1991. This sponsorship represents another step in Betsson’s international brand strategy of partnering with local and international reputable sport competitions.
During 2021, Betsson Group has been active in sponsorships in Latin America. Besides being the official regional sponsor of CONMEBOL Copa América 2021, it has also become the naming sponsor of Peru’s Liga 1 and of the Campeonato de Ascenso in Chile. Moreover, Betsson is the betting partner of ‘La Roja’ on a digital level, making it the first sponsor in this category for the Chilean National Football Team.
About this agreement, Andrea Rossi, Commercial Director for South America at Betsson Group, expressed: “In our drive of expanding in the region, we are also partnering up with local football clubs which we can support and grow. Besides allowing us to further strengthen our brand awareness in the region, it also gives back to the clubs, letting them to invest more in their players, staff and facilities, and making the sport we all love (football) more electrifying.”
Likewise, Edmundo Valladares, President, Colo Colo, declared: “We are very pleased about this sponsorship. Closing such relevant commercial agreement makes Colo Colo once again a synonymous of greatness. This will help us positioning ourselves as a very valuable institution, both from a sportive point of view and certainly also on the global arena which we, as leaders of football on a national level, must have.”
On his part, Samuel Pérez, Commercial Manager, Colo Colo, stated: “We are so proud of welcoming one of the most important gambling operators in the world, Betsson, to our family of sponsors. We consider this agreement as a milestone and the beginning of a new stage for the club. Associating with a company with 55+ years of international experience will undoubtedly help us to improve Colo Colo’s positioning at a regional and global level.”