Boomerang Partners will be participating in iGB Affiliate Barcelona 2026 from January 20th to 21st. The marketing agency will have its own booth, 81-L10, at this premier industry event. Through its participation, it aims to showcase its expertise in the sports vertical of the affiliate marketing industry, including the launch of the exclusive Sports Marketing & Betting Calendar 2026 – a practical tool for sports-focused affiliate teams.
What is the Sports Marketing & Betting Calendar 2026
The Sports Marketing & Betting Calendar 2026 was developed with the involvement of Boomerang Partners’ in-house analytics department, its sponsorship manager, and affiliate managers. The guide is designed for affiliate teams already working with sports traffic or looking to enter this vertical. It contains a wealth of valuable data that can enhance the effectiveness of affiliate campaigns in 2026 – a year that can rightfully be called the Year of Sports, thanks to numerous upcoming events, including the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026. The schedule for these top-tier tournaments is featured in the guide, along with insights into traffic peaks and the geographic regions where such competitions are particularly popular.
The value of the guide
The Sports Marketing & Betting Calendar 2026 contains a wealth of insights from Boomerang Partners’ analysts, explaining the nuances of user behavior and campaign planning depending on the tournament stage (pre-, during, and post-event). These insights are supported by recommendations for tools that affiliate teams can use to enhance the effectiveness of their strategy, as well as information on current industry trends.
Boomerang Partners also highlights its strategic partnership with AC Milan as an opportunity for sports-focused affiliate teams to elevate the quality of their promotional campaigns and strategies. They can achieve this by accessing exclusive content and utilizing the Club’s schedule to understand seasonal peaks in fan and online bettor attention.
How to get the calendar
The Sports Marketing & Betting Calendar 2026 will be available in two versions, the primary one being digital. Anyone interested can download it from a dedicated Boomerang Partners website by completing a simple registration form, providing the following details:
- Name
- Email address
- Company
- Partnership type (Affiliate, Media Buying, Marketing, PSP/Payment Providers, Other)
If you plan to attend iGB Affiliate Barcelona 2026, you can visit the Boomerang Partners booth and utilize the promoters’ assistance to register via a QR code. The company will also offer affiliate partners the opportunity to obtain a printed copy of the guide.
Win the AC Milan home match trip
One of the main highlights of Boomerang Partners’ participation at iGB Affiliate Barcelona will be an exclusive giveaway for visitors to the company’s booth. Every visitor who meets the conditions below will have a chance to win a fully funded trip to and accommodation in Milan, including tickets to an AC Milan home match at the San Siro Stadium. Here’s what you need to do:
- Download the Sports Marketing & Betting Calendar 2026 during the exhibition to gain access to comprehensive betting analytics for the entire year
- Automatically enter the draw
To be eligible for the prize, participants must be present at booth 81-L10 on January 21st at 3:30 p.m.
Win the AC Milan jersey
On top of that, the Boomerang Partners will prepare a special SMM activation.
Instagram:
- Follow the official Boomerang Partners account (@boomerang.partners).
- Like and repost the pinned post to your Stories, tagging the @boomerang.partners account and using the launch hashtag (#BoomerangCalendar).
LinkedIn:
- Follow the brand’s account (boomerangpartners).
- Under the calendar launch announcement post, leave a like and a comment answering the question: “Which 2025 sporting event do you consider the most underrated from a marketing perspective?”
Telegram:
- Subscribe to the channel (boom_partners).
- Under the pinned post: leave a reaction and write a comment saying “AC Milan jersey” – more comments increase your chances.
If a booth visitor fulfills all conditions, they will enter into an exclusive giveaway for an AC Milan jersey (the Boomerang Partners promoters will verify that the conditions have been met during the draw). A total of three such jerseys will be available (one for each social network – Instagram, LinkedIn, and Telegram) – two signed by AC Milan players and one signed by Rafael Leão (for the LinkedIn giveaway). One person can enter the giveaway across all 3 social media platforms. The giveaway for all prizes will take place on January 21st at 15:30 UTC+1.
Furthermore, Boomerang Partners is preparing a bonus activation, Boomerang Blitz, for booth visitors. Three AC Milan jerseys with ‘Boomerang’ printed on the back will be raffled off among participants of the mini-interviews.
Industry recognition
During iGB Affiliate Barcelona, Boomerang Partners has the chance to win several prestigious industry awards. The company has been shortlisted in the following categories:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
Presenting the Sports Marketing & Betting Calendar 2026, participating in prestigious award ceremonies, and hosting engaging marketing activations are just part of what Boomerang Partners has planned for iGB Affiliate Barcelona. Visit its booth 81-L10 to learn more and explore opportunities for a mutually beneficial partnership.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.