The eastern market is always a challenge for any company in Latin America, and the world of sports betting is no exception. The Chinese Sports Administration is in charge of managing this business, with the aim that “a part of the profits be used to finance the maintenance of stadiums and sports infrastructure and the training of future high-level local athletes.”
The latter is no coincidence if we consider that, since the 2008 Beijing Olympics, China has begun to look to Latin America. It is in this context that, between 2007 and 2008, China Sports Lottery and Hong Kong Hockey Club began working with DataFactory to have a second source of statistical data on Latin American soccer that acts as a “rechecking” tool and, in this way, generate more confidence in their bettors.
As confirmed by Ernesto Cambursano, CEO of DataFactory, currently, his company receives hundreds of annual queries from these clients to validate different games’ variables: goal scorers, minutes in which they are scored, yellow and red cards, corner kicks, fouls committed and offsides, among others.
For his part, Pablo Gonzalez, Business Development Manager at DataFactory, explained: “China was not a sought-after market, rather it came on its own. In less than a year, we received several requests from Chinese bookmakers. We decided to provide them with our content because we know that it is top quality material, highly recognized throughout the American continent.”
In this way, companies that wish to establish business contacts or obtain a demo of DataFactory products can send an email to sales@datafactory.la or complete the contact form at www.datafactory.la.