A trusted sportsbook solution supplier, DATA.BET shared performance data from its virtual content. It is developed entirely in-house, giving the team direct control over content configuration and update cycles. Events run continuously, 24 hours a day, with no dependency on real-world fixture schedules. Content is delivered through bot-vs-bot matches that run automatically without player involvement.
Between Q1 2025 and Q1 2026, the virtual content accounted for 39% of total virtual sports turnover and 45% of profits, recording growth across core commercial metrics: +299% active users; +129% across clients GGR; +246% events per quarter, and +218% bets placed.
Beyond the numbers, it directly addresses key operators’ challenges by filling gaps in content quantity and quality during low-season periods, reducing day-to-day operational responsibilities, and maintaining reliable data flow across all touchpoints. The audience profile overlaps closely with live football bettors, supporting natural retention during summer breaks. Powered by algorithms, it carries no fraud exposure, operates with stable margins, and supports In-Stream Betting overlay with near-zero latency between broadcast and market updates.
About these numbers, Rostyslav Likhtin, Head of Product at DATA.BET, expressed: “Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs, whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format.”