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Banner Altenar


iGAMING

Diego Salas (Altenar). Advanced technology, extensive market knowledge, and a deep understanding of local regulatory requirements

Before its participation as an exhibitor (stand #3404) at the G2E Las Vegas fair, the Sales Manager of this prominent iGaming supplier delves into the opportunities and challenges of the North American gaming scenario. By engaging in discussions, demonstrating the platform’s capabilities, and responding to the specific needs of operators in the United States and Canada, the company aims to forge new partnerships and increase its presence in the region.
October 5, 2023
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According to Salas, the Las Vegas event will allow Altenar to foster meaningful connections, showcasing their solutions to operators, regulators, and industry professionals, highlighting the unique value proposition they bring to the market.

How do you see the evolution of the North American gaming market, as well as the Canadian one, and how will Altenar take advantage of this context to expand its sportsbook solution in both jurisdictions?

The North American gaming market, including the Canadian sector, is experiencing a significant evolution driven by regulatory changes and growing interest in online betting. With the recent legalization of sports betting in Canada and multiple states across the U.S., the market presents immense opportunities. Altenar is strategically positioned to capitalize on this evolving landscape. We obtained the license in Ontario as B2B providers last year, giving us the chance to offer our solution to Canadian players, who are similar to American players with a huge passion for U.S. sports, so we do understand the needs of the players in both markets. Our sportsbook solution combines advanced technology, extensive market knowledge, and a deep understanding of local regulatory requirements. By using our expertise and experience, we aim to deliver a tailored sportsbook solution that meets the specific needs of operators in both jurisdictions.

In 2024, Las Vegas will host a ton of sporting events. Do you think that this will represent a huge boost for the online betting market in that state? How will Altenar leverage that opportunity?

The concentration of sporting events indeed presents a tremendous opportunity for the online betting market. As sporting events generate excitement in both local and international audiences, the demand for online betting is expected to surge. At Altenar, we understand the potential of this unique scenario and are prepared to leverage it to the fullest. We are committed to providing an exceptional user experience by offering a seamless, secure, and engaging sportsbook platform that caters to the preferences of bettors. We recognize that the U.S. and Canadian gaming markets are unique, with distinct characteristics and preferences. Our commitment to the Canadian market goes beyond providing a technologically advanced platform. We actively collaborate with local operators, industry stakeholders, and regulatory bodies to gain valuable insights, contribute to the development of responsible gaming practices, and ensure that our solution aligns with the evolving regulatory landscape. Hopefully, we will soon do the same with the U.S. market.

What goals do you expect to achieve with Altenar’s presence at G2E Las Vegas 2023 event?

With our presence in Las Vegas (stand #3404), our primary goal is to foster meaningful connections and partnerships within the industry. We aim to showcase our advanced sportsbook solution to operators, regulators, and industry professionals, highlighting the unique value proposition Altenar brings to the North American market. We intend to establish Altenar as a trusted and reliable partner for operators seeking a comprehensive sportsbook solution that combines cutting-edge technology, regulatory compliance, and exceptional support. By engaging in discussions, demonstrating our platform’s capabilities, and understanding the specific needs of the North American market, we aim to forge new partnerships and expand our presence in the region.

Altenar business CANADA clients content customers customization Diego Salas event exhibitor expansión experience flexibility G2E Las Vegas growth innovation interview markets objectives online gaming Ontario operators opportunities partnerships platform players products provider regulation scalability software solutions sports betting sportsbook supplier support technology United States visitors
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