By Ulises Gil, journalist at G&M News
What are iGP’s current priorities or main objectives for the second half of 2025, particularly in relation to emerging markets like LatAm?
We’ve been fundamentally upgrading the architecture of our core systems to support more scale, speed, and ultimately adaptability. This critical replatforming lays the foundation for everything we’re delivering in 2025 and beyond. Regarding LatAm, the region holds massive potential but demands precision; a one-size-fits-all approach won’t work. We’ve spent significant time on the ground meeting operators and understanding how players engage in both digital and retail environments. This research shaped our omnichannel solutions launched earlier this year. Retail still carries cultural weight in many LatAm markets, so our goal is to digitize it while preserving what players love about the shop experience, adding all benefits of online: instant data, promotions, and customization. Crypto is another key focus; it’s gaining traction across the region. Our multi-wallet infrastructure supports both fiat and crypto, allowing operators to serve traditional and emerging player segments with minimal friction. Our roadmap for H2 2025 centers on fast, controlled deployment. Operators want to launch quickly but also need reliable infrastructure, scalable tools, and content that converts. Our templates, Bonus Shop, and crypto-ready multi-wallet play a big role here, delivering powerful gaming experiences grounded in real regional insight.
How do you see LatAm’s iGaming ecosystem evolving, and what role does iGP want to play?
LatAm is rapidly evolving in player volume, regulation, and content demand. The diversity is key; you can’t build for “LatAm” as a single market. Each country has distinct player expectations, legal structures, and infrastructure challenges. That’s why our strategy emphasizes flexibility and localization. We see a transition from a fragmented, exploratory market to a structured, competitive one. Many jurisdictions are establishing regulatory frameworks, operators are maturing, and players want better experiences across content, mobile, desktop, and increasingly crypto. There’s clear demand for local games, intuitive payments, and faster onboarding. This creates a sophisticated ecosystem rewarding operators who execute well on multiple fronts. Our role is to simplify this complexity. We handle integrating regional studios, deploying crypto multi-wallets for mobile-first players, and adapting our aggregator’s backend for local campaign needs. We’re also focused on bridging online and offline. Our retail offering replicates the tactile, community-driven feel of shops, layered with digital convenience. Players want to hold paper, collect winnings in person. We respect and design for that. Long-term, we see ourselves not just as tech providers but infrastructure partners for ambitious LatAm operators. We provide platforms, solutions, tools, localization, support, then stay close, iterating, listening, helping them scale.
How does the company make the difference in such a competitive platform provider landscape?
Every feature and UX decision starts with real conversations with operators and observing player behavior. We ask what the market wants and dig deep to understand what truly moves performance. This approach results in a platform that’s feature-rich yet coherent, complete, and aligned with operator goals. Our ready-to-use templates and casino builders are designed with conversion in mind, fast-loading, responsive, optimized to drive acquisition and retention, not just aesthetics. For those wanting bespoke front ends, we offer full flexibility to tailor experiences aligned with brand, market, and vision. Our aggregator, iGaming Deck, is more than a game library; it’s a near real-time, multi-brand back office that gives operators control over campaigns, performance data, and embedded promotional tools without external dependencies. Importantly, we don’t launch until a product is bulletproof. We iterate, test live, gather feedback, and refine until confident. Our uptime is 99.98%. Quality builds trust, and trust is our most scalable asset.
Are there recent or upcoming product innovations or platform updates you’d like to highlight?
We’re developing across several areas addressing operator friction points. On the front end, we expanded our template suite for varied player profiles and markets. These templates deploy quickly but allow personalization and iteration. For example, El Crypto targets crypto-first audiences, clean, wallet-focused, built for speed. Cryptonite suits experienced, high-value players expecting uninterrupted experiences. Tropicana fits sports-first markets with a lighter, casual interface. Luminova is mobile-first, optimized for emerging devices and audiences. We improved the iGD dashboard and back office, focusing on campaign control, segmentation, and promo tools. Our fortune wheel builder Twist of Luck is a core engagement campaign tool, easy to implement and expanding with new formats. iGD Jackpot is a flexible layer operators use for new player flows or progressive rewards. We aim to keep these tools simple, flexible, and impactful. Yes, something new is coming, one of our most ambitious player engagement innovations, arriving very soon.
What are your plans for SBC Lisbon? Will you showcase anything specific?
We’re most excited about a feature we can’t fully reveal yet but expect to be a highlight. It pushes boundaries on operator engagement and rewards. We’ll have an on-stand game dedicated to it. We’ll also showcase our full platform and aggregator ecosystem. iGaming Deck is now a robust tool for multi-brand ops, and we continue evolving the promo layer with features like free bet engines, dynamic jackpots, and flexible campaign scheduling, all manageable from one back office. Crypto is a big focus too. Our multi-wallet enables seamless fiat-crypto transitions, integrated into templated front ends and custom setups. This aligns with our retail offering, which connects in-shop and online experiences, vital for LatAm markets. The stand will be busy with demos and conversation. We’re always building and refining.