What are the company’s main differentiators that give it an advantage over the competition?
The first thing is obviously our own models, because we do all the models in-house and that’s the main differentiator that sets us apart from aggregators into a one unified ecosystem. Secondly, there are few companies like DATA.BET that can offer a whole portfolio, including Esports, classic sports, virtual sports into one hotspot product.
How do you leverage your European experience when helping operators in Latin America? What were the objectives of the company’s presence at?
In Europe, regulations came a bit earlier, so we get used to different rules and procedures. We can adapt to diverse regulations in LatAm. We can also leverage our previous experience to adapt to requirements in LatAm. Besides we develop local content, like recent Kings League (the strategy video game) that we introduced.
How does the technical integration process of your solutions to the operators’ platforms develop?
It’s very simple. First is the onboarding call. The integration team acts as a glue between different teams, between the product, trading, and technical staff. After the onboarding call, we understand what problems the client is trying to solve with our solution, and what is the best way to split the integration on stages, whether we need to do a soft launch, or we just need an iFrame and move very quickly. Then, the client receives all the credentials and integration setup, and after that, they have full support (24/7 trading and technical support) from my team until approval to go live and start operating.
With the expected increased betting volume resulting from this year’s World Cup, cross-selling could occur, with operators incorporating other verticals to complement their products. How do you see this synergy between sports betting, online casinos, and even Esports as platform offerings for players?
The World Cup is a great opportunity for casino platform providers to attract the new revenue stream from sports betting or from Esports. They need to think in advance about how to attract those new players to increase traffic. It’s always very important to have a solution that feels native to their brand, to be highly customizable. We provide solutions that include different features, retention features, that prevent players’ churn, such as personalization, bonus engines, etc.
Thinking about future plans, how DATA.BET will continue to invest in technological development to deliver a stable, scalable solution that generates additional revenue opportunities for its partners?
The primary challenge is to maintain the existing ecosystem, because it’s massive. We have thousands of different models, so it’s a gradual process. You release the new model, you analyze the performance, you improve and hire new people to maintain all this ecosystem. That’s the basic step. Then, there are different features that could engage new audiences. For example, the in-stream betting, our recently released Bet Boost suite, and the influence of prediction markets.
Interested readers can watch the live interview at BiS SiGMA South America on our YouTube channel.