The Sports Summit reached its third edition, bringing together great leaders in sports. What were the main goals for this year’s event?
We were very happy to reach the third edition of the Sports Summit Brazil, an event that I consider already consolidated in the national market. This year, we managed to bring together more than 150 top-level speakers, representing different areas of the Brazilian sports ecosystem. We had strategic partners such as the City Hall of São Paulo, LGL, and major media outlets such as G&M News, Globo, and many others, which expands our visibility and reach. Our goal was to show not only what sports are today, but also the trends for the future, from traditional sports to new territories such as games and motorsports. The Summit grows with each edition, and that is very gratifying.
How do you see the role of the show in consolidating Brazil as a global hub for sports business?
Brazil is a country with continental dimensions and unique characteristics. The Sports Summit sought precisely to connect this local context with global trends. We wanted to bring what’s being done abroad, discuss what can be applied here, and at the same time, show that we are also pioneers in many areas of sport. The event was a meeting point for this dialogue, a space to share experiences and think about the future of sport in an integrated way.
What is the value of bringing together executives, brands, and athletes in the same space for dialogue like this?
These three pillars -athletes, brands, and managers- are the foundation of the entire sports ecosystem. The athlete is the protagonist, brands enable the projects, and the managers connect everything. Bringing these actors together in the same environment is essential for sport to evolve cohesively and sustainably. The Sports Summit offered this space for convergence, where everyone could share visions, challenges, and solutions, strengthening Brazil’’s role in the global sports scene.