By Ulises Gil, journalist at G&M News.
You are positioning yourselves in the market as a Gifting Program. What is this strategy about?
Exactly. After launching as a Loyalty Program, over the past few months, we have been positioning The Power Plugin within the Gifting Program segment. We want to be one of the pioneers in this market niche for the iGaming industry, especially because the sector needs fresh and innovative solutions to rethink the classic marketing strategies that are often utilized. Today’s users are increasingly demanding new content, especially the younger generations. Among operators, there are not many differentiating factors that allow them to retain players for a long time. Physical prizes represent a winning alternative because they create a tangible connection with the user, and in some cases, depending on the prize, even emotional ties. Our prize range goes from gift cards (Amazon, Netflix, etc.) and tech products (iPhones, smartwatches, consoles, etc.) to more exclusive items such as sports collectibles (shirts and objects worn or signed by legends like Messi, Cristiano Ronaldo, Maradona, or Pele). The idea is that operators can implement our gifting platform and the prize catalogue as a tool to develop their own marketing strategy, whether for acquisition, loyalty, or user engagement.
Could you share some tips about the marketing approaches that companies should take into consideration?
It really depends on the market. Some operators are forced to improve their strategies because of regulatory changes. Brazil is a clear example. Regulation is strongly affecting the bonus allocation policies, which makes user acquisition much more difficult. Since loyalty programs are not affected by these restrictions, it makes sense for operators to focus on a solid retention strategy that extends the user’s lifetime value and compensates for the challenges of acquiring new users.
How do you see the advancement of the iGaming sector in LatAm, especially in Brazil?
Right now, Latin America is the most vibrant market in the global gaming industry. There are many opportunities, and it is a very dynamic region. Brazil is undoubtedly the number one market in this sense. We have very high expectations, especially because the new regulation favors products like ours. It allows us to help casinos, sportsbooks, and lotteries in key areas of their operations, such as user retention. Brazil will be one of our main target markets this year. However, we are also working in other very attractive markets like Peru, Mexico, and Argentina.
You have already participated with success in several of our meetings. What are your expectations for G&M Events Peru 2025?
As always, we are very enthusiastic since the Peruvian market is booming, just like Brazil. This is an industry where events like yours are a fundamental marketing channel; key moments to open new business opportunities, unlock ongoing deals, or strengthen existing partnerships.
Which goals are in your agenda for the remainder of 2025?
Our main objective is to position ourselves as a reference gifting program for the gaming industry and to help operators gain visibility and develop their marketing strategies through personalized rewards. We also aim to consolidate our brand as a recognized player in Latin America, becoming a trusted partner for operators looking for innovative solutions in acquisition, engagement, and retention.