By Damian Martinez, journalist at G&M News.
In the competitive landscape of the betting sector, efficient communication and customer service have become decisive factors for increasing both business success and player loyalty. In a strategic move that promises to redefine the way the gaming industry interacts with their audience, G&M News, a leading LatAm gaming content multiplatform, has closed an agreement with ionikSend, a cutting-edge technology company specialized in enhancing communication channels.
This collaboration seeks to strengthen the provider’s presence in the Latin American market through spreading the word about its services and solutions through G&M News strong network. In exchange, thanks to this association, G&M News will be able to make available to all operators, suppliers, regulators and associations an exclusive WhatsApp channel with its own chatbot. This system will help answer (in Spanish, English and Portuguese) all the queries related to various industry topics, such as information on upcoming editions of G&M Events, reports and interviews or even advertising and sponsorship opportunities. In addition, G&M News will have a distribution channel through the instant messaging social network to send the most important and relevant news about the gaming sector.
What is ionikSend?
It is a platform dedicated to offering automated communications through WhatsApp, bringing an alternative solution to the Meta API. Specifically designed for the needs of the online casino gaming sector, the company provides advanced tools for managing marketing campaigns and customer service, optimizing the experience for both operators and players alike.
Besides, ionikSend enables companies in the sector to automate interaction with players, making it easier to manage requests and send updates and promotions. This automation not only increases operational efficiency, but also ensures faster and more effective customer service. It also offers advanced capabilities to design and execute marketing campaigns through WhatsApp. Online casinos can segment their audience into specific groups, personalize messages and perform automatic follow-ups, thus achieving more precise communication and a greater impact on their promotional campaigns.
About this deal, Sebastian Luna, Co-Founder and Commercial Manager at G&M News, stated: “In our ongoing commitment to innovation and the proposal of technological novelties for the sector, we believe that this alliance with ionikSend is key to introducing new and more efficient ways of communicating with customers in LatAm. The tools of this trendsetting company will serve G&M News, but also all stakeholders in the gaming industry. We hope that they can take advantage of them as much as we will.”
For his part, Agustin Serbo, Co-Founder and COO at ionikSend, expressed: “By working together with G&M News, ionikSend can benefit from increased generation of qualified leads and sales opportunities. With top quality content to be included in a specialized media such as G&M News, we are sure our platform will expand its position as a reference in the market, facilitating contact with online casino companies looking to optimize their communication and marketing operations.”
About sponsoring G&M Events Argentina 2024
On the other hand, ionikSend confirmed that it will be a Bronze Sponsor of next G&M Events Argentina, an exclusive meeting for land-based and iGaming operators in LatAm, taking place on September 4-5, 2024, at Casino Magic Neuquen.
“Expectations for this event are very high. With such a committed audience and a partner like G&M News, which has great influence in the gaming sector in LatAm and beyond, we are sure that it will be a resounding success. We will see the gathering as an ideal platform to establish new connections and leverage business opportunities, consolidating our position in the market,” concluded German Tejera Urrutia, Co-Founder and CEO at ionikSend.