The gaming industry in Peru experienced a milestone today to boost its growth and evolution. From morning to afternoon, the Lima office of the IT giant Google was filled with more than 50 gaming executives interested in learning about the company’s latest developments and how its advanced tools can be applied to benefit businesses in the industry.
First, there was a very interesting presentation, led by Jesus Daniel Quezada, Senior Business Development Manager – New Business at Google Spanish Latam (recent panelist at G&M Events Mexico 2024). The executive discussed various topics: he offered valuable insights into the Peruvian betting market, proposed how to start campaigns with Google Ads, described the best practices of these tools for the gambling segment, and detailed how to work with Google’s New Business Onboarding Program.
Representatives of leading local and international gaming operators, such as Betara, Betcris, Betsson Group, Bonanzabet, Coolbet, Gangabet, Gladcon, Meridianbet Perú, Olimpo.bet, Pentagol, Retabet, Rush Street Interactive, Solbet and Tonybet, as well as suppliers from the sector, listened attentively.
In the afternoon, after a coffee break, there was time for an executive roundtable of Q&As with the attendees, with more specific aspects about the technological impact of Google on the industry and the opportunities it offers to boost companies’ revenues and increase operational efficiency.
Maintaining its strong commitment to innovation and high technology, G&M News supported and covered live this initiative by Google, a firm with which it will implement joint work throughout LatAm.