Relevant iGaming provider of high-performance sportsbook and casino platform GR8 Tech is implementing platform-wide upgrades to help operators maximize performance during the year’s FIFA World Cup, the biggest sports event. With the tournament expected to drive massive traffic, repeated betting spikes, and intense competition for acquisition as operators fight for the same players, the company is enhancing the areas that most directly affect operator results. The updates will help partners convert more traffic, retain more players, and extract more value from every stage of the World Cup journey.
The work is centered on three major areas:
- Sportsbook: GR8 Tech is upgrading its sportsbook with redesigned navigation for easier event discovery and stronger campaign visibility, alongside Bet Builder enhancements, quick and player-specific markets, and new Odds Boost functionality to support both player appeal and margin control.
- Engagement and retention: The company is expanding its loyalty, bonus, and segmentation capabilities with a VIP-focused program, automatic bonus mechanics, more flexible bonus selection, richer casino and sports-related engagement mechanics, updated tournament settings, and new game content.
- Crypto: GR8 Tech is advancing its crypto offering with earlier player segmentation based on wallet transaction history, more flexible VIP and risk handling before first deposit, and smoother wallet-based payments through features such as ramp payments and direct top-ups via WalletConnect and other wallets.
Denys Parkhomenko, Chief Product Officer at GR8 Tech, said: “World Cup traffic by itself does not guarantee better results. What matters is how well operators can turn that attention into acquisition, conversion, retention, and long-term player value. That is where our focus is right now. We are improving the sportsbook experience, expanding engagement and loyalty tools, and advancing our crypto capabilities to help partners get more out of the biggest opportunity of the year.”
Across the platform, the company is working on a broad set of improvements to help operators get more value from the year’s biggest opportunity. More detailed updates will follow in upcoming releases, each taking a closer look at the specific product and the developments shaping GR8 Tech’s World Cup-ready platform.