An award-winning sportsbook and casino platform provider, GR8 Tech introduces Aff.Tech, its new affiliate platform which empowers clients to decide faster, grow smarter, and own the affiliate game, making management effortless and maximizing marketing potential.
This technology stands out among competitors with its advanced data management solutions, which give operators real-time control over performance insights and data access permissions. The transparency, granular data segmentation, and instant updates allow teams to make fast, data-driven decisions. The platform further supports campaign tracking through custom S2S requests and parameters, enhancing tracking accuracy and enabling simplified post backs for key events such as registrations, deposits, and actions across multiple campaigns. Customizable parameters allow operators to gather precise data points, making Aff.Tech a robust solution for refined campaign management.
Moreover, Aff.Tech provides cost control and commission flexibility for operators to tailor incentives and align affiliate payments with brand goals. Thanks to its customizable commission structure, brands can adjust payout models based on affiliate performance, campaign success, or promotional goals, resulting in a controlled, effective allocation of resources that aligns with long-term growth strategies.
Using Aff.Tech’s innovative smartlink system, affiliates can manage traffic through a single dynamic link with segmentation by geolocation, language, and other factors, boosting campaign effectiveness and expanding reach. A mobile-friendly interface allows affiliates to manage and track campaigns on any device.
Mariia Shmelova, Head of Affiliate Platform Aff.Tech, indicated: “Aff.Tech was initially created to manage in-house affiliate marketing, but it has grown beyond our expectations. Now, it’s a scalable solution for companies looking to expand their reach and streamline program management. Our platform empowers operators to optimize efforts and enhance profitability with its advanced, user-friendly features.”
Yevhen Krazhan, CBDO of GR8 Tech, said: “As Aff.Tech evolved, we recognized its potential as a standalone product for operators seeking to boost traffic and improve affiliate programs without being tied to a larger platform. Whether you are part of the GR8 Tech ecosystem or looking for an independent tool, Aff.Tech offers the flexibility, control, and scalability to help brands drive growth effectively.”
Aff.Tech will be present at SiGMA Europe in Malta from November 11-14th, 2024, alongside GR8 Tech, at stand 2163. Be sure to visit or schedule a meeting in advance to learn more about how the affiliate platform can drive your iGaming success!