Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as learn from multiple expert-led content sessions, network with non-gaming affiliates and find out how strategies that work in other sectors can be used in gaming.
In this sense, visitors attending next iGB Affiliate London meeting in February will have access to 31 brands which will be making their debut appearance on the show floor, according to the latest data released by show organisers, Clarion Gaming. Newcomers reflect the international credentials of the event, representing a total of 18 nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Estonia, Greece, Hong Kong, Japan, Poland, Portugal, Serbia, Singapore, and Switzerland.
Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show denotes a compelling proposition for visitors and delegates. She highlighted: “We know from our customer research how important it is for our visitors to be ahead of the curve, which is why NEW underpins everything that we strive to deliver. Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends, it’s really significant that we can also provide visitors with access to a host of new exhibitors who are investing in and want to be a part of the iGB Affiliate London show experience.”
Moreover, she emphasized: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total has enabled us to grow iGB Affiliate London. The demand for space from both new and existing exhibitors underlines the fact that this is seen as the flagship event for our stakeholders, and represents one of their ‘not to be missed’ business appointments of the year.”