The 2022 edition of iGB Live! is being held across July 5th-8th at the RAI Amsterdam, Netherlands. The theme Connect, Converse, Convert underlines the unique credentials of the Clarion Gaming owned event which provides a forum of opportunity for delegates to connect and converse with key suppliers, convert expert-led insights into actionable business growth and converge with the 4,500+ visitors and 250 exhibitors expected at what is one of the world’s fastest growing gaming expos.
Naomi Barton, Portfolio Director with responsibility for driving the development of the iGB brand, is confident that this show (which also includes iGB Affiliate) will continue its recent growth and upward trajectory. She stated: “Last year’s edition of iGB Live! raised the bar in terms of engagement, with an independent satisfaction survey conducted by exhibition research specialists Explori placing it among an elite top 2% when benchmarked against other exhibitions. That overwhelmingly positive sentiment was continued at April’s iGB Affiliate London, where the overall satisfaction rating was 89%, a figure that eclipsed the industry benchmark for returning trade expos, which sits at 59%.”
Besides, she added: “For 2022, we are bringing both iGB Live! and iGB Affiliate Amsterdam, B2B and B2C, under one main iGB Live! brand, as we look to cement this event as the only global gathering of the entire iGaming ecosystem. Our strategy is also to continue that momentum at iGB Live! by combining all of the quality networking opportunities that the community wants with a content rich four-day experience. For affiliates, this includes the exclusive opportunity to connect with over 50 iGaming Affiliate Programmes offering CPA and revenue-share deals that are too hot to miss, and conversing with affiliate managers to convert high-quality leads and maximize ROI. For iGaming visitors, it means connecting with the suppliers who will deliver the most advanced betting/game development and UX, reduce acquisition spend and enhance retention strategies for both new and returning players.”
EXHIBITORS AND SPEAKERS
In the exhibition floor, the most innovative companies of the online gaming industry will offer their technologies Some of them will be, in alphabetical order, the following: 22bet (stand F24), 888.com (H20), Amigo Gaming (S10), Amusnet Interactive (N13, N14 y M20), Bet365 Partners (J20), Betsson Group Affiliates (E30), Betway (D20), Condor Gaming (H50), CT Interactive (M50), Digitain (N40), Entain Partners, GG Poker Network (G55), LeoVegas Affiliates (E20), Mancala Gaming (L44), Paysafe (M30), Pinnacle Solution (M9), Pokerstars (E62), Pragmatic Play (R60), Pronet Gaming (P70), Relax Gaming (N80), Slotegrator (M40), Soft2Bet (J50), SOFTSWISS (P30), and Sportingtech (R30), among others.
About data, information and debate, the Conference program will feature 46 industry thought-leaders who will be sharing their expert insight on key business-centric topics delivered using a range of accessible formats, including panel discussions, keynotes and fireside chats. The Conference will explore the prospect of stake limits on online slots, the dangers of this pushing customers into the unregulated black market, the latest advertising restrictions in the Netherlands, Gamification, AI, Metaverse, NFTs, Crypto, Blockchain and how iGaming can make the most out of social media. The names of Victor Rocha (Editor/President, Pechanga.net and Victor Strategies); Ernie Stevens (Chairman, Indian Gaming Association); Lee-Ann Johnstone (CEO & Founder, AffiliateINSIDER); Gary Keaney (Director of Bingo & Community, Entain); Martin Le Jeune (Head of UK & Ireland Public Affairs, Entain); Ulrich Gilot (Head of Media, Betsson), and Chris Harrison (Industry Head – Financial Trading and Egaming, Google) can be highlighted. Besides, there will be a lot of experts talking about their experiences in the Affiliates segment.
Moreover, recently, organizers announced the addition of two new free-to-attend Masterclasses, each limited to just 30 attendees. The Masterclasses delve into a single subject at a level never-before offered at a conference. Justin Deaville will lead the Advanced SEO Masterclass (July 6th, 13:30 to 17:30), an interactive workshop and discussion analyzing changes and opportunities from Google’s May core update, and focusing on taking advantage of Google Features to outrank the competition. The second Masterclass will be conducted by Eric Frank, of Odds On Compliance. As the former Group Compliance Officer for The Stars Group, Eric managed global compliance teams and served as the principal legal advisor for regulatory, licensing and compliance matters in the United States, Latin America and Asia. His Masterclass, Demystifying the USA affiliate license (July 7th, 13:30 to 17:30) is a 3-hour, step-by-step workshop demonstrating to small and medium sized affiliates how to cost-effectively make and win an affiliate application in the United States. Curated by Clarion Gaming Chairman and 25-year industry veteran Michael Caselli, the iGB Masterclass format answers a need for in-depth analysis and problem solving.
OTHER ATTRACTIVE ACTIVITIES
Visitors to iGB Live! will have the chance to gain the most up to date insight on the latest generation of RNG-based games courtesy of a dedicated Slots Arena, which will showcase the latest innovations and business development opportunities in a gaming vertical that -according to data provided by H2 Gambling Capital- accounted for USD 18.8 billion or 71% of online casino revenues in 2021. The data consultancy estimates that global gross win from RNG games, of which slots are the dominant component, will grow by 101% over the next five years, reaching USD 37.1 billion by 2026, at a CAGR of 14.9%.
Nowadays, following the demands of Millennials or Gen-Z, innovative creators are delivering multi-player functionality, as well as elements of social and skill-based features to games, meaning that a whole new sub-category of slots are relevant to the industry with the capabilities to help accelerate business growth, expanding the parameters of iGaming.
The event schedule also comprises networking activities, like the following ones:
TUESDAY JULY 5TH
1pm – 7pm: Pre-registration and badge collection. RAI Amsterdam, Park Foyer
4pm – 8pm: Welcome Drinks.
WEDNESDAY JULY 6TH
9:30am – 6pm: Exhibition & Conference Day One. RAI Amsterdam. Entrance F – Hall 8
6pm – 10pm: Official Networking Drinks & Party
THURSDAY JULY 7TH
10am – 6pm: Exhibition & Conference Day Two. RAI Amsterdam. Entrance F – Hall 8
6pm – Late: Official Closing Drinks & Party. Strandzuid, Amsterdam
FRIDAY JULY 8TH
Unwind Session
Canal boat tour, departing from Strandzuid from 12pm. Strandzuid, Amsterdam