An evolving gaming market, such as that of Latin America, always presents opportunities and challenges. It is also important to know which the companies’ needs are and how to cover them. Today, most iGaming operators in the region lack a digital strategy based on innovative marketing tools and SEO positioning. To resolve this shortcoming, less than a year ago, the experienced German international agency ImpulsQ GmbH arrived in LatAm.
Throughout 2022, and thanks to the efficient work of Rocio Moitiño, Country Manager for LatAm, ImpulsQ, the company was satisfying the needs of its customers in Brazil, Peru, Colombia and other territories in the region. Moitiño participated in various international trade shows held on the continent during this season. Recently, she returned after a successful visit to the SBC Summit Barcelona event in Spain, where she not only managed to increase the company’s client portfolio, but also noticed that there are many European operators who want to enter LatAm, but lack the know-how on the characteristics of the iGaming markets in the region.
In this sense, Moitiño shared with G&M News her view on the Barcelona fair. “It was bigger and with more stands than the 2021 edition. I had many meetings that allowed me to learn more about the requirements of affiliates and operators. Not only did ImpulsQ expand its brand globally, but also those who contacted me already know about our work and want us to help them boost their operations with our wide range of services,” she commented.
EUROPEAN TECHNOLOGY AND LATIN AMERICAN CONTACTS
Those services include online marketing, easy to understand and apply; content creation and design; workshops; consultancy; business strategies; SEO tactics to gain leading positions for client sites; conversion rate optimization to transform traffic into loyal customers; experienced knowledge tailored to the specific needs of the online gaming business; and link building, knowing that it can catapult any digital campaign to success.
When looking at LatAm, Moitiño believes that the online gaming industry currently suffers from a huge lack of creative content development and implementation of the latest marketing trends. Brazil is one of the most tempting markets due to its size and potential. ImpulsQ is already in close collaboration with clients in that country. After several years of working in the gaming industry, the expertise that Moitiño acquired about the region allows her to identify key opportunities for operators, whom ImpulsQ is helping to improve their brands, refine their content and expand their number of affiliates and users.
In addition, by being in daily contact with the political, economic and cultural dynamics of the different territories of the region, Moitiño perfectly understands the preferences of local consumers, which is why the company has become the ideal partner for European operators who want to properly enter the Latin American iGaming scene.
Based on transparency, experience, quality, passion and the continuous development of new standards in online marketing, ImpulsQ keeps on expanding in LatAm, responding to the needs of local and European clients. Considering the good prospects presented by markets such as Brazil, Chile, Peru, Paraguay and Uruguay, among others, which are approving or deepening their regulations for online gaming and sports betting, many more investments and new challenges are expected in LatAm in terms of content, marketing and SEO positioning. In order to maintain and strengthen the direct and personal relationship with the operators, ImpulsQ will be present at the next major events of the gaming sector in the region. To contact Rocio and find out more about how ImpulsQ can help your company, please, send an e-mail to rm@impulsq.de.