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iGAMING

Italy: Play’n GO strengthens its market position after agreement with Sisal

Players will enjoy the supplier’s flagship titles Book of Dead and Tower Quest, both of which are available on the platform, with more titles to come soon.
April 6, 2023
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This announcement means that the developer now has formal deals with the ten leading operators in Italy, one of the biggest gambling markets in the world.

A reference in online casino entertainment, Play’n GO announced a partnership with key Italian gaming operator Sisal. Italy has already proven itself to be a hugely important market for Play’n GO. The company launched there in 2018 and has already closed deals with companies such as Lottomatica and SKS365, among others. Now, this agreement with Sisal represents a huge milestone for regulated gambling in the region.

Sisal’s players will be able to enjoy Play’n GO’s flagship title Book of Dead, as well as Tower Quest, both of which are available on the platform, with more titles to come soon. The Sisal launch also strengthens Play’n GO’s fruitful relationship with Flutter Entertainment, whose umbrella Sisal now sits under following their acquisition in December 2021.

Emilie Zamponi, Regional Director, Southern Europe and LatAm, Play’n GO, said: “Our partnership with Sisal is a hugely exciting one for us, cementing out position as the leading casino entertainment provider in the Italian region. This announcement means that Play’n GO now has formal partnerships with the 10 leading operators in Italy, one of the biggest gambling markets in the world. We are very much looking forward to working with Sisal to provide a safe, exciting gaming experience for their players.”

agreement brand content customers deal developer Emilie Zamponi entertainment Europe Flutter Entertainment games Italy market online casino online gaming operators partnership Play'n GO players products provider Sisal titles
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