By Ulises Gil, journalist at G&M News.
The company has consistently positioned itself as a provider of high-value technological solutions for the iGaming industry. Which recent innovations or product developments would you like to highlight as critical to your success?
Innovation is fundamental to Zenith’s approach. It drives our entire product roadmap and ensures we deliver solutions that genuinely move the needle for operators, rather than simply keeping pace with the market. We are extremely proud of our award-winning ecosystem, built around three core pillars. OneAPI, recognized as ‘Best Aggregator’ in both 2023 and 2025, has become a key point of access for operators looking for a single integration into more than 10,000 titles from over 60 leading providers. This scale gives our partners access to the world’s best content at unbeatable commercial rates. Alongside this, our GamesAPI strengthens Zenith’s position as a global content distributor, particularly as the world’s largest distributor of PG Soft, offering operators major advantages with unbeatable commercial terms in highly competitive markets. Our third major pillar is ALIZE Studio, Zenith’s proprietary in-house game studio and winner of ‘Best Slot Provider Newcomer’ in 2024. ALIZE gives Zenith its creative edge, producing story-driven, visually distinctive games with strong customization features, including multi-RTP options and localized themes tailored to regional preferences. Beyond these core pillars, our wider technology stack -including real-time analytics, scalable local infrastructure, and a robust back office- empowers our partners to optimize performance and manage their content ecosystem with precision.
Based on your experience working with operators across the region, how would you describe the current Latin American landscape in terms of demand, technology adoption, and client needs?
Latin America is one of the most dynamic markets in the industry. Digital adoption has accelerated at an extraordinary rate, and operators now serve an audience that is highly tech-oriented and predominantly mobile-first. We’re seeing two clear priorities from operators. The first is scalable, resilient technology able to handle fast-growing traffic and maintain stability during peak periods. The second is truly localized content. Generic titles underperform, and operators need games that reflect cultural preferences, familiar themes, and local mechanics. At the same time, as more countries move toward formal regulation, there is a rising demand for compliant, reliable platforms that reduce operational complexity. Zenith’s ecosystem is built with these needs in mind. In addition to providing access to all major local studios, we currently connect more than 500 operators worldwide and serve over 50 million registered players. Our platforms support true multi-language and multi-currency capability, along with local server hosting for top-tier performance across LatAm. This approach enables operators to focus on commercial growth while we manage the technical and regulatory foundations behind the scenes.
Personalization and user experience have become key differentiators in the industry. How is the firm adapting its offering to enhance the player experience and optimize results for clients?
Personalization is a core pillar across Zenith’s entire ecosystem. Through OneAPI and GamesAPI, operators gain access to an extensive content portfolio enriched with data insights that help them identify which titles resonate with specific demographics or regions. This enables them to optimize their content mix in real time, having a direct impact on engagement and revenue. ALIZE Studio further strengthens this by delivering games designed with flexibility at their core. Multi-RTP configurations, language adaptability, and region-specific themes give operators the ability to shape the player experience without compromising performance or compliance. By offering both breadth of content and powerful customization tools, we ensure operators can deliver gaming experiences that feel personal, relevant, and engaging, driving retention and long-term value.
As a company that actively participates in industry shows, what value do you find in gatherings such as G&M Events, and what are your expectations for the upcoming editions?
Industry events are invaluable. They provide the opportunity to connect directly with operators, content suppliers, and technology partners in an environment where conversations can quickly translate into meaningful collaboration. These events also allow us to demonstrate the tangible strengths of our ecosystem -from aggregation to ALIZE content- in a way that goes far beyond standard presentations. Perhaps most importantly, events such as the ones from G&M News offer immediate insight into operators’ challenges, whether regulatory changes, shifting player trends, or operational complexities. This feedback has a direct influence on our product roadmap and ensures we remain aligned with the region’s evolving needs. We expect the upcoming editions of G&M Events to continue offering this combination of insight, networking, and practical value, further accelerating our long-term goals and reinforcing Zenith’s position as a leading global provider.
Looking ahead to 2026, what strategic goals has Zenith set, and what will be the main drivers of growth over the next 12 to 24 months?
Our focus is on reinforcing Zenith’s position as a global B2B ecosystem enabler. This means expanding our presence in new and emerging regulated markets while consolidating our footprint in Europe and strengthening our leadership in LatAm. We expect growth to be driven by continuous evolution across our three core platforms. OneAPI will remain central as we scale its aggregation capabilities and maintain our industry-leading commercial terms. GamesAPI will expand through additional certified content, leveraging our significant PG Soft distribution volume. ALIZE Studio will play a crucial role as well, delivering new narrative-led titles that support operators’ localization needs and help differentiate their offerings. Different industry events will continue to be valuable touchpoints. These platforms allow us to showcase our ecosystem, build new partnerships, and ensure our roadmap stays aligned with operator needs. Ultimately, our aim is to deliver measurable results, strengthen market leadership, and continue expanding Zenith’s global footprint.