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iGAMING

Lucas Lebleu begins a new professional phase with his company BlueBull

After a successful performance at Alea as Senior Business Development Director, he will now continue to work with Alea as a Strategic Partner through his own venture, BlueBull.tech, providing support on key initiatives and strengthening the firm’s long-term vision.
May 31, 2025
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Lebleu has more than 28 years of experience in iGaming (Sportsbook, Casino, Poker, B2C and B2B segments) at companies such as Betcris, Skywind Group, GiG, and William Hill, among others.

A renowned executive with extensive experience and extensive knowledge in the gaming sector, Lucas Lebleu has decided to take the plunge into entrepreneurship with his new project, BlueBull.tech. As founder, he will aim for this new company to help boost brands in the gaming industry through innovative digital solutions that combine technology, strategic marketing, and effective retention.

Of course, this new challenge arises after more than two and a half years of an intense and enriching career at prominent aggregator firm Alea. There, as Senior Business Development Director, he was responsible for the company’s global expansion, with a special emphasis on Latin America, a region in which he worked tirelessly to position Alea as a benchmark in the sector.

During this time, Alea achieved significant milestones, including recognitions and awards, as well as consolidating a strategic presence in key markets such as Brazil. “I have given my all to put Alea on the map in LatAm, and I am deeply grateful for the support and trust of so many talented colleagues who have been part of this journey,” he said.

Lucas especially highlighted the collaborative work as a key element in the final stage of this process, as well as the constant support of the various executives and leaders Alex Tomic and Charlotte (founders), as well as Jordi (CEO), Ramon (COO), and Eduard Fumas (CTO), and also another key player, Isabella, in the Account Management team.

“I know that, at times, my pace was very intense, but without intensity, great results are not achieved,” he commented with a smile.

Despite this change, Lebleu will not be leaving Alea. He will continue to collaborate as a Strategic Partner from his own company, BlueBull.tech, providing support on key initiatives and strengthening the company’s long-term vision. “It’s not goodbye but rather see you soon. Alea will always hold a special place in my heart,” he concluded.

aggregator ALEA BlueBull business career challenges content digital solutions entrepreneurship experience innovation Lucas Lebleu markets online casino online gaming opportunities project provider software sports betting strategic marketing Strategic Partner technology
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