Last week, prominent online betting brand Boomerang Partners caused quite a commotion at SiGMA Europe 2024 with renowned AC Milan former players Massimo Ambrosini and Serginho. The football stars supported the company’s activities on the start day of the event. These legends held an autograph and photo session at Booth 1164 of the provider and also personally presented gifts to the winners of the Boomerang raffle: balls with their autographs and the main prize, a trip to AC Milan’s home match in the 24/25 season.
In general, during the three days of the show, the company engaged with 2,000 attendees, offering them different giveaways. Besides, the affiliate team of Boomerang Partners had a productive conference. They conducted numerous meetings with both new and existing associates. These discussions led to essential agreements. They will further strengthen Boomerang’s position in sports affiliate marketing. Visitors to the booth were attracted not only by star guests, but also by special offers for sports betting traffic.
During 2024, Boomerang’s betting segment surged 5x. This achievement is due to the success of the company’s strategic partnerships and products. In this sense, Boomerang Partners’ flagship solution, Boomerang Bet, became AC Milan’s Official Regional Betting Partner in 2024. In August 2024, the company started a collaboration with brand ambassador, Swiss and Juventus football forward Alisha Lehmann. All of these partnerships have emphasized the firm’s focus on driving sports betting traffic and bringing lots of business opportunities to its clients.
The cherry on the cake, which rounded off an unforgettable fair for the company, was to have obtained a SiGMA Europe B2C Awards 2024 in the ‘Best Player Engagement’ category.
In closing, it can be stated that the balance could not be better or more successful for Boomerang Partners. At this tenth edition of SiGMA Europe in Malta, the supplier reinforced its leadership in sports affiliate marketing. It also reaffirmed its commitment to providing top-tier experiences for both partners and players.