You took up your position at the company in January. In this short time, what values, characteristics, and work dynamics at Altenar surprised you?
Three main things have surprised me. The first is the flexibility of our front end. With most sportsbooks, you get a cookie-cutter template where “one size fits all” for every operator. With Altenar, you could have two competing sportsbooks in the same jurisdiction, each with a totally different look and feel. The second is the quality and quantity of data sources Altenar has integrated. For a given event, you can have a combination of player props, micro-markets, SGP, core markets, and more, all powered by official data and/or the top odds feed providers in the industry. Third, it’s our attention to the customer. Every customer, no matter their size, is valued, and our response time is unrivaled. We also prioritize certain product features and initiatives requested by our customers. We truly are a customer-centric, driven provider.
How do you see the evolution of the online gaming market in the United States, both in regulatory and business terms?
As more states see the economic benefits of online gaming, I think we’ll see more states legalizing both sports betting and iGaming. Strict regulations or bans on regulated gambling have only fueled the growth of the black market, which hurts licensed operators and, more importantly, tribes. Tribal sovereignty allows tribes to operate their own gaming without state interference, but as more states legalize gambling, it’s crucial that tribes are included in the conversation to protect their rights and opportunities in this space.
You have recently stated: “Altenar is primed for the U.S. market. I think our product offering really speaks to the customers here.” Can you elaborate on this concept?
The U.S. is a very competitive market with different needs compared to Europe and the rest of the world. Specifically for the U.S., Altenar has the widest product offering in the market, which I believe is perfect for the local consumer. No other provider has the collection of player props, micro-markets, SGP, and core markets that Altenar offers, all driven by official data.
How would you describe the participation of your firm during recent Indian Gaming Tradeshow & Convention? Which are the most demanded solutions of your company from tribal gaming operators?
Altenar’s participation in the most recent Indian Gaming Tradeshow was primarily to build brand awareness and relationships. Despite Altenar’s excellence and reputation across the globe, we are still new to the U.S. market, and it’s important we remain active at trade shows and put a face to our name.
What projects does your company have, including presence at new industry events, to continue leading its segment in a competitive and challenging market?
On the product side, one very exciting project is our focus on personalization and recommendations at the user level. Optimizing the user experience and limiting friction during a player’s betting time are front of mind for us. When consumers use social media, their favorite content is provided to them, and we believe sports betting should follow the same principles to adapt to the needs of the modern consumer. As for trade shows, you’ll see an increase in our presence across the U.S. and Canada. We will have boots on the ground and will be rubbing shoulders with the best minds across the industry.