How important is this partnership between Ark Media and UbetON (G&M News Group) to create agile and entertaining videos on YouTube that explain some keys to various online slots?
Collaborating with UbetON allows us to pool our different strengths and resources to create something unique and innovative. Ark Media and UbetON (G&M News Group) could potentially benefit from working together to generate engaging and lively video content for YouTube which demonstrates the available online slots. This could help to extend the reach of both companies, and may even bring our content to more viewers in varying markets.
While many companies only show the main characteristics of their new slots in a one minute video and others hire influencers who know little about gaming to promote them, here, an expert presents the most attractive features of each game live. What is the added value of these videos for providers and operators?
Our videos are geared towards casino managers and the business-to-business side of the industry, rather than featuring flashy visuals of big wins to entice players to online casinos, as many streamers and influencers do. Considering this, we’ll be focusing our videos on highlighting the most appealing aspects of each game in an entertaining manner, instead of trying to exaggerate or use other fake tactics like unrealistic massive wins to make it seem more exciting. Our approach provides an incredibly valuable resource for casino managers and other industry professionals, equipping them with the knowledge and understanding necessary to decide which games to feature at their online casinos.
Can you briefly describe what this particular style of online game video review consists of?
Having just started this channel and getting our material out there, the concept is to create informative, entertaining, and engaging content. I would not say we have a specific style just yet. However, with time, I am sure that a style will begin to develop and will come to be recognized around the industry. Our main goal is to gather new titles from iGaming providers, and develop videos that are useful, both commercially and educationally. We are always happy to take any constructive feedback, so we will be listening to our audience to help boost the content provided.
Beyond the increase in sports betting for recent events, online casino continues to be the main vertical chosen by players when it comes to betting. Why do you think this sustained trend occurs over time? Do you think it will continue in the future?
Online casinos remain a popular choice among players when it comes to betting, likely due to a few reasons. First, they offer entertainment with a wide range of options, from classic casino games such as slots and table games, to more modern, creative alternatives. Playing online can potentially be more convenient and accessible for many. Players don’t have to learn about a sport or have been a fan following a team all their lives to be able to play. Finally, the bonuses, promotions and rewards that come with playing make it an even more enticing option. As well, online casinos present a lot of advantages for players as they can be accessed from any spot with a web connection and, in some cases, a device with minimal requirements. These games also have a bit of nostalgia and familiarity, depending on the theme. Although I am not able to predict the future, it is likely that the success of online casinos will continue for the foreseeable future. The question is how these games will evolve over the next couple of years. I am excited to see what the future holds for the industry.
How can providers send their videos for you to review them and describe them in an interesting way for operators?
Providers can contact me via email at Ramon@arkmediacompany.com or they can reach me via LinkedIn.