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iGAMING

New partnership between Boomerang and AC Milan

The global company offering a wide range of iGaming products will be the Rossoneri’s Official Regional Betting Partner in Europe (excluding Italy). Provider’s rapid expansion and dynamic approach align perfectly with football club’s commitment to excellence, strategic international growth, and fan engagement.
July 4, 2024
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Together, both brands will strive to drive sports trends and deliver an exclusive experience to fans, and users. The partnership is set to run for three seasons, until June 30th, 2027.

Important online betting brand Boomerang Partners is delighted to announce a deal with popular Italian football club AC Milan. Now, the company has become the Official Regional Betting Partner of the Rossoneri in Europe.

Boomerang, a global provider founded in 2021, has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand: Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.

This partnership represents a significant milestone for both AC Milan and Boomerang. These organizations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid expansion and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic international growth, and fan engagement.

Maikel Oettle, Chief Commercial Officer of AC Milan, said: “We are happy to team up with Boomerang, as this partnership holds great value for our fans. We aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”

AC Milan agreement Boomerang Partners Boomerang Sportsbook brand business club commitment consumers deal engagement Europe expansión experience fans football growth innovation Italy Maikel Oettle market online gaming partnership products provider sports betting strategy trends
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