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iGAMING

New visual identity of Betmotion to support next growth stage

This new path reflects company’s essential values: transparency, security, solidity and trust, part of its Brazilian DNA.
September 23, 2021
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The popular site works with more than 40 providers, having more than 3,500 games. It brings a team of 100+ people spread across Latin America and Europe, with a 24-hour service to users.

Betmotion, a leading Latin American online gambling site dedicated to sportsbook, casino and bingo games, announced logo refreshment. In the month it turns 13 years old, the company has revealed a new visual identity inspired by its Brazilian heritage. The site breathes Brazilian culture and the rebrand reinforces this commitment.

This new path evidences Betmotion’s essential values that revolve around transparency, security, solidity and trust. The logo transformation goes beyond Betmotion’s sports betting offering as it also supports its standout streaming service. Betmotion customers are able to enjoy hundreds of sporting events, including twelve European football championships, such as French, Italian and Spanish leagues. It’s an ideal chance to follow the world’s top stars in action. In addition to football, fans of a wide selection of sports will also be able to follow live events once they have placed a sports bet within a seven-day period.

New brand (up) reveals a complete transformation compared to previous one (down).

Regarding this important news, Fernanda Gomes, Marketing Manager, Betmotion, commented: “Brazilian DNA forms the foundation for Betmotion and drives key business decision making. The choices have been reflected in our sports sponsorship portfolio. The new brand reinforces our beliefs and values. Now, Betmotion users have an opportunity to place their bets during the match, all live. They can also access analytics and data to better inform wagering decisions, while tracking performances of the best sports people across the globe at no extra cost.”

Betmotion bingo Brazil casino championships DNA Fernanda Gomes heritage leagues new logo online gaming refreshment renovation sports betting sportsbook visual identity
Previous ArticleProducts, people, markets: Aristocrat keeps on growing
Next Article Paulo Futre, stellar appearance in ‘A House with Values,’ new campaign by Nossa Aposta

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