Well-recognized iGaming casino and sportsbook operator and platform provider Soft2Bet is delighted to announce that Nicolas Campano has joined the company as Sales Director for the LatAm region. He brings a wealth of experience to Soft2Bet, having worked in senior roles in leading gaming companies such as Play’n Go and Yggdrasil Gaming. Now, he will focus on developing Soft2Bet’s flagship products to the South American client base: Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings, and slots studio ELA Games.
His recruitment is part of a concerted drive to extend Soft2Bet’s B2B reach and develop its business and market share in Latin America, possibly the fastest-growing iGaming region in the world currently. In this sense, Soft2Bet has initiated a process to enter the Mexican market, and plans to expand its regulatory footprint in the region.
With Brazil’s and Peru’s regulations of online gaming set to go live in the near future and major markets such as Mexico, Argentina, and Colombia already highly active, South America is a vibrant and increasing region for the industry. It is also a continent where localization and personalization are key in attracting and retaining players. Soft2Bet’s gamification features are the perfect fit for operators wanting to growth their activities in South America.
Martin Collins, Chief Business Development Officer at Soft2Bet, said: “Nicolas is a fantastic addition to our team. Latin America is one of the fastest growing regions in the world for iGaming, and he will bring energy, drive and contacts to develop our growth in the region. I’m looking forward to seeing him get involved and develop our LatAm footprint.”
Campano commented: “I am thrilled to be joining Soft2Bet as Sales Director LatAm. I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. Moreover, I am confident that I can help Soft2Bet achieve its ambitious growth targets in LatAm.”
Nicolas will join the Soft2Bet team at ICE London at stand S6-210. Don’t hesitate on visiting this company to see how it can help grow your business in LatAm and beyond!