Football idols can spark unique emotions, inspire millions, and transform simple moments into unforgettable experiences. Well-known iGaming startup Oddsgate will bring exactly this universe of achievements and dreams to SBC Summit Lisbon, from September 16 to 18th, at stand A455.
In partnership with The Power Plugin (TPP), visitors will have the opportunity to admire up close rare and highly valuable items for any football fan: the Ballon d’Or awarded to Pele in 2014 in recognition of his contribution to the sport, the jersey worn by Pele in the 1970 World Cup, the shirt worn by Messi in the 2021 Copa America match between Argentina and Brazil, the Ballon d’Or won by Messi in 2012, as well as a photograph signed by Messi and Neymar from a tribute match to Pele, and a historic photo signed by Pele alongside Queen Elizabeth.
Giovanni Falzone, CEO at TPP, stated: “The Power Plugin arrives at SBC Lisbon alongside Oddsgate with a bold proposal: transforming their stand into a living football history museum. Visitors will find some of the most iconic and valuable sports memorabilia ever collected, such as Pele’s Ballon d’Or and Messi’s match-worn shirt, not simply displayed, but framed by the stories and legacies they carry. Through this initiative, the partnership highlights a new way of engaging with audiences, where loyalty is built through technology and emotion, heritage, and shared passion for the game.”
A new dimension of gamification
The Power Plugin is an innovative feature that will be integrated into the Smartico platform, allowing players to exchange accumulated gamification points for real products in a fully integrated in-system store.
With this solution, gamification goes beyond the digital environment: in addition to free bets and in-game rewards, players will be able to unlock tangible prizes such as smartphones, headphones, jerseys, and even high-value sports collectibles, like historic Pele shirt.
Oddsgate, which already has successful cases using gamification as a tool for engagement and loyalty, sees this partnership as an opportunity to reinforce CRM’s creative and strategic potential within the iGaming sector.
“More than points or bonuses, we are talking about experiences. When players realize that their online choices and achievements can be converted into rewards not only online but also in real life, engagement grows and loyalty happens naturally,” highlights Gabi Pitileac, CCO at Oddsgate.
An unmissable experience at SBC Summit Lisbon
This integration represents a significant advancement in sector loyalty programs, bringing additional value to operators and players. At SBC Summit Lisbon 2025, visitors will see part of this collection of football relics on display at Oddsgate’s stand A455.
This will be just one of the attractions at the company’s stand, which will showcase other initiatives, solutions, and innovative experiences for the iGaming industry, reinforcing Oddsgate’s commitment to combining technology, engagement, and creativity.