It will soon be five years since you joined BGaming. How would you summarize your time with the company, and what motivates you in your daily work?
Almost five years at BGaming have been a journey from a compact team into a stable, global iGaming company. I joined BGaming as a Sales Executive, later moved into the role of Head of Sales, and eventually became Chief Commercial Officer. What motivates me most is the opportunity to build long-term partnerships rather than focus on one-off deals. A key driver in my daily work is collaborating closely with the team and seeing how our commercial strategy directly supports our partners’ growth. Over this time, the sales team has evolved significantly as well, growing from a group of generalist sales managers into a stronger structure that now includes local experts across LatAm, Asia, and Africa.
At recent ICE Barcelona exhibition, the company presented the BGaming Universe concept. What kind of response you had to this innovative proposal that includes three game worlds?
The response from partners has been very positive, largely because the concept is easy to understand and highly practical. Operators tell us that the three game worlds (#Classic, #Casual, and #Entertainment) make the portfolio clearer and easier to navigate, and many see it as something fresh within the industry. Importantly, the division of our portfolio into three game worlds is not perceived as a marketing idea, but as a business tool.
What is your evaluation on the work with BGaming’s partners in 2025? What needs will operators have in 2026, and how will your firm help them address those demands?
In 2025, our partnerships became more mature and increasingly strategic. For operators, it is no longer enough to simply receive content; they need to understand how it performs and where it fits within their player funnel. Looking ahead to 2026, the key demands will be flexibility and the ability to adapt quickly across different markets. BGaming responds to this through a structured portfolio, a clear classification system, and a flexible commercial approach that goes beyond standard solutions. We offer more than just games, providing analytics, a personalized relation, exclusive titles for operators, and marketing tools that support player engagement. Ultimately, our goal is to help partners build long-term strategies, not simply fill their lobbies.
There’s no doubt about the importance of fostering the inclusion of women and minorities in the gaming industry. BGaming is a clear example of success in this regard, with a woman leading the company and a diverse and talented team. What is the internal climate that makes the team feel united, cohesive, and focused on the constant growth of both the company and its clients?
At BGaming, we have a strong culture of trust and openness. The team is united not by formal values, but by a shared responsibility for results. We focus on professionalism and expertise rather than roles or status. There has never been an intention to specifically appoint women to leadership positions; this structure has simply evolved naturally. The atmosphere of trust and freedom within the company allows the team to focus not only on BGaming’s growth, but also on the success of our clients, which is essential in a fast-moving industry like iGaming.
BGaming continues to advance globally, with strong expansion in Spain and Latin America. In which projects are the firm planning to maintain a significant presence, offering engaging games in these different territories?
Spain and Latin America are strategically important regions for BGaming. In Spain, our focus is on building a sustainable presence and delivering content that performs well in a mature, regulated market. At this stage, expanding our footprint and establishing new partnerships is a key priority. In Latin America, we see strong potential in mobile-first and casual formats, along with the growing influence of streamers and local communities. We already have a larger partner base there than in Spain, and our goal is to strengthen our position further and become even more widely recognized. Across all regions, we adapt our portfolio to local player behavior, with the long-term objective of being more than just a game supplier and acting as a reliable commercial partner in every market.