Renowned iGaming supplier Optimove has become the first CRM marketing solution approved as an official European Lotteries Association (EL) Associate Member. The EL is the umbrella organization for national lotteries operating in Europe and provides access to a network of industry leaders, opportunities for collaboration, knowledge sharing, and more.
The CRM Marketing Solution provides iGaming and sports betting operators with the ability to deploy personalized experiences across channels, unified player data, AI-led multichannel orchestration, and statistically credible incrementality measurement for every promotion, campaign, and journey.
Optimove’s admittance to the EL demonstrates the company’s expertise and contribution to the lottery industry. The firm is committed to upholding the highest standards of integrity and innovation in lottery marketing and customer engagement, with Responsible Gaming at the forefront of every communication to lottery players.
The company empowers digital lottery operators (such as Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, Sisal, La Tinka, and more) to achieve growth through their existing players. Lottery operators gain the following key benefits:
a) Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining content creation, and optimizing campaign orchestration for enhanced personalized experiences across player touchpoints.
b) Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
c) Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
d) A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
According to Pete Miles, Director of Sales, iLottery at Optimove: “We appreciate the rigor and professionalism of the European Lotteries Association, which upholds the highest standards for its members. Those standards are a beacon across the world. The admission is a true honor and underscores our commitment to meeting the highest standards in advancing the lottery industry through innovation and collaboration. This membership will help us drive positive change and deliver exceptional value to our clients and the broader lottery community.”
For his part, Arjan van ‘t Veer, Secretary General at the European Lotteries Association, stated: “Optimove has always been a pioneer in the lottery sector, and we are pleased to receive them as the first CRM marketing platform associate member. To continue to drive the lottery sector forward, EL welcomes industry leaders committed to fostering innovation and collaboration within the lottery industry. We look forward to working together to drive advancements in marketing strategies and customer engagement that benefit EL’s members and the wider lottery community.”