Relevant digital company that delivers authentic content experiences through its portfolio of sports media and affiliate brands, Playmaker Capital announced that it is now the fourth largest digital sports media group by website visits across the Americas (data from Comscore, Sports, June 2023, Multi-Platform, Desktop 6+ and Total Mobile 18+, Total Visits – Argentina, Brazil, Canada, Chile, Colombia, Mexico, United States).
Besides, Playmaker generated 90 million more Comscore-tracked web visits than the second-ranked regional digital media business for the Latin America region. Continuing to offer premier content to Latin American and US Hispanic, sports fans will be a key focus for Playmaker as sports betting regulation continues to materialize in critical markets.
For its part, in the US and in Canada, Playmaker is the #19 and #13 ranked digital sports media group, respectively (according to Comscore, Sports, June 2023, Multi-Platform, Desktop 6+ / Total Mobile 18+, Total Visits – US and Canada).
This Group has acquired and integrated premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners in the Americas.
The company has web properties such as Bolavip, Redgol, and Somos Fanaticos, as well as leading social media and video sites Cracks, VarskySports, and Fanaticos Por Futebol. In this sense, Playmaker continues to deliver to its fans a complete multi-channel content experience across Brazil, Mexico, Colombia, Argentina, Peru, and Chile. Its publishing brands, such as Futbol Sites, Yardbarker, and The Nation Network have quickly grown to become digital sports media market leaders as well.
About this information, Jordan Gnat, CEO, Playmaker, declared: “We continue to execute against the five strategic priorities we outlined at the beginning of the tear. As a result, engagement with our web properties is steadily growing congruently with our efforts towards cross-brand collaboration, integration and optimization, innovation, and scale. We will continue to operate our media and affiliate businesses with a focus on organic growth, while remaining opportunistic to M&A that enables us to enter net-new markets or build on an existing leadership position.”