A relevant provider of multivertical content for the iGaming industry, and established favorite of the most diverse user profiles throughout the northern and southern hemispheres, Pragmatic Play celebrates a new anniversary of what was the launch of one of its most challenging projects: its LatAm Hub.
A region with a lot of potential and a committed executive
Much could be said about that 2020 that saw this project materialize before an audience eager for entertainment. The truth is that there were three determining factors for its realization: 1) a territory with optimistic projections, 2) a company decided to break through in the midst of its heterogeneity, and 3) an executive like Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, who knew before anyone else how to translate the need for his continent to develop an entertainment culture at the level of the highest international standards.
Latin America, Pragmatic Play and Victor Arias. A place, a benchmark brand and a recognized expert were the elements of that first chapter, which very quickly became a success story. Three years later, the pages of this story are just being written.
From 1 to 50: a team that multiplies at the speed of its offer
When observing the offer of the provider and its progressive increase, it’s easy to understand that, when it comes to Pragmatic Play, there are no limits. The leading global brand, which has the largest volume of content creation, has been able to transfer this multiplication to its operations team in the Latin American market.
That plan, imagined by a single person in charge, is today a reality that grows every day. The provider is projected to be the most extensive localized team on the continent. It is about 50 dedicated professionals, and 10 countries connected by a common goal and an important structural organization. All this makes Pragmatic Play LatAm a mix of cultures, knowledge, experiences and opportunities.
Innovation as standard
Of course, there is no doubt about the excellent receptivity of Pragmatic Play’s multi-product offer. In Europe, Africa and, of course, Latin America, its wide range of entertainment seduces young and old alike, captivating them with its unique sense of innovation and transformation.
Pragmatic Play has managed to bring its innovative proposals to Latin America, finding a place in an audience that is fascinated by each addition: products inspired by all-time classics, solutions that take up a vintage idea, and games that turn simple mechanics into a promise of great profits, mixing traditional elements with disruptive ones or creating a completely new concept.
But innovation is not exclusive to their titles. This year, the LatAm Hub has been drawing attention for its dynamic communication strategy, which seeks to publicize the journey of a series of missions to be accomplished, and which reflects its identity, involving the most iconic characters in its offer.
In this way, it takes the traditional participation in events and turns it into an attractive itinerary, which has led locals and others to enthusiastically adopt the idea, joining these missions led by Spaceman, the main character of the brand’s first crash game that conquered the hearts of Latin Americans.
The great favorite of the continent
Among the achievements that Pragmatic Play celebrates today in Latin America, is the fulfillment of an ambition as a supplier: to make its brand, its products, its services and its human approach the favorites in the region.
In this way, it has been possible to verify that large, medium or small operations; classic or modern websites; users from the interior or from cosmopolitan cities; they have all come together under the same slogan: to have fun beyond any circumstance.
Consequently, Pragmatic Play increased its number of followers and operators, who not only choose the firm for the quality of its games, but also for the clear purpose of bringing entertainment in a different way, targeting its people as the irreplaceable bond with the operators, an approach that stands out in this region that appreciates human relations so much. Added to this is the company’s ongoing commitment to responsible gaming.
Educating the market: the basis of its corporate philosophy
The growing maturity and professionalization of the online gaming market in Latin America is not new. However, what is striking is the way in which Pragmatic Play has managed to capitalize on this process, taking advantage of each meeting, talk and public appearance to contribute to regional progress.
The company seeks to create personal and professional development environments, sharing its updated vision. Proof of this are the numerous participations in panels and conferences, the openness to talk about their experience in various interviews and publications, as well as the willingness to provide their knowledge on essential topics for the evolution of a market that still has a long way to go.
An excellent 2022 and a 2023 willing to surpass previous year
Of these three successful years of activity for Pragmatic Play LatAm, the one that has been marked by fire was 2022. It was a season in which the provider stood out for its participation in events and conferences, the multiple awards it received, the achievement of its goals of location and expansion, as well as the exceeded objective in exposure and brand recognition, and titles that went on to occupy the ranking of the most played by bettors.
Likewise, the work in 2023 hasn’t ended at all. It is emerging as another stage, in which each day a new chapter of changes, progress and evolution is written. In short, the story of Pragmatic Play LatAm officially began to be told in June 2020. From then on, the company has been demonstrating the success of its project; favoring the gaming industry in general and making dozens of professionals choose the brand as their banner.