The first season of the Golden Boomerang League, an affiliate tournament for sports traffic by relevant affiliate marketing agency Boomerang Partners, ended on October 31st, 2025. The company named the winners in a ceremonial setting on stage during SiGMA Central Europe in Rome, on November 4th, 2020. They became: QQMedia; Apex Media, and Luis Xavier.
These teams made it among the 68 participants who managed to generate 20+ FTDs on sports brands from Boomerang Partners’ client portfolio over the two months of the tournament and reached the final draw. Their leaders shared their emotions and impressions.
QQmedia and their unique traffic driving concept
Taking the top spot and winning a direct ticket to the Golden Boomerang Awards 2026 (a global, annual affiliate traffic tournament by Boomerang Partners), QQmedia has proven its elite status in the industry. For the team, this victory was a validation of their unique approach and a reason for a well-deserved celebration in Cyprus.
The CEO of QQmedia expressed: “The win means a lot to us because it proves our concept. The way we drive traffic is unique; nobody does it like we do. The team’s success was driven by a forward-thinking strategy that many competitors are yet to embrace. I think most people still live in the past. In my opinion, marketing has changed a lot. Influencers are now more powerful than major athletes or actors. We have and that’s why we’re doubling down on influencer marketing,” he revealed. When it comes to sports traffic specifically, QQmedia leverages this by collaborating with former athletes-turned-influencers, which they note delivers “some of the best conversion rates in the entire industry.”
Looking ahead, the CEO of QQmedia is thrilled about his team automatic qualification for the Golden Boomerang Awards 2026. He recalled the previous event as a “10/10 experience.” Their strategic goal for 2026 is to forge an exclusive partnership in 2026 to focus their power and push one brand to the maximum. The CEO added that the competition itself was highly motivating for the entire team. He described the Golden Boomerang League experience in one word: “Inspiring.”
Luis Xavier builds a strong connection with the target audience
Luis Xavier secured an unforgettable prize: the AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan. This became possible thanks to the fact that Boomerang Partners is the Official Regional Partner of AC Milan.
The CEO of Luis Xavier said: “This victory means a great deal. It reflects all the dedication and ambition in the work done until today.” Their approach is straightforward but powerful. “It’s not a matter of strategy. When you know you have to achieve a goal, you just do it. We only stop when it’s accomplished,” he concluded.
This determination extends to their work with sports traffic, where they believe the ultimate challenge -and key to success- is achieving a strong, genuine connection with the target audience.
Personally, the CEO of Luis Xavier, a huge football fan, looks forward to the Milan trip as a unique reward. He’s already decided his wife will join him, making it a personal celebration of a job well done. For his team, this victory serves as a powerful motivator, proving that “without dedication, nothing is achieved.”
Apex Media is aiming to diversify, and grow globally
Apex Media also scored the AC Milan Experience package. The win has deepened their commitment to their partnership with Boomerang Partners.
The Head of Sales at Apex Media shared: “I’m so emotional about the new trip that is coming. The fact that we won this competition only inspired us to continue working with Boomerang Partners, maybe even more.”
As a team of passionate football fans who recently attended an AC Milan match versus AS Roma, this prize is a perfect fit. The trip to Milan holds special significance for their fully remote team. It serves as a powerful bonding opportunity. “I cannot wait to spend beautiful moments in this town and bring our whole team together,” the Apex Media’ Head of Sales added.
Looking forward, Apex Media plans to build on this success by focusing on constant growth, diversification, and global expansion.
There are more to come
Golden Boomerang League became Boomerang Partners’ first affiliate tournament with focus only on sports traffic. The company continues its course toward the status of leading sports affiliate program in the industry, and it has many plans for 2026. Follow the news on the official website and social networks of the agency.