By Roman Frymer, editor at G&M News, with the collaboration of Tatiana Martins, journalist at G&M News.
Could you please explain the main concepts behind the Heavyweight Club and the partnership with Ready to Fight?
The Heavyweight Club is, at its core, a representation of our philosophy and ambition, one that aligns perfectly with our partnership with Ready to Fight and Oleksandr Usyk. We see ourselves as champions in multiple markets because we consistently strive to help our clients reach the top, ideally becoming number one. However, achieving this level of success requires a certain kind of operator, one with ambition, resilience, and a drive to lead. Likewise, it requires a platform willing to significantly invest (even disproportionately) resources into supporting those operators with true potential. That’s what the Heavyweight Club stands for. It’s a selective, merit-based initiative where we commit to remove obstacles for clients poised for growth. We invest heavily in their success, providing not only technological support but also strategic insights and operational guidance. It’s a partnership model built on shared goals and mutual dedication. Not everyone qualifies to join the Heavyweight Club. Just like in elite sports, becoming a champion takes more than desire. It takes discipline, the right mindset, and consistent performance. We’re highly selective in choosing our partners, because we know that true champions are rare, and that’s exactly who we want to work with. Our collaboration with Oleksandr Usyk and Ready to Fight serves as a powerful symbol of these values. Usyk’s journey to becoming a World Champion was built on perseverance, discipline, and continuous improvement, the same qualities we bring to our own journey as a company and expect from our partners. Just as he trained relentlessly to rise to the top, we’ve worked hard to refine our products, learn from diverse markets, and help our clients achieve sustainable profitability and reinvestment capacity. This partnership is more than a brand alliance; it’s a visualization of a shared belief in hard work, resilience, and the relentless pursuit of greatness. That’s what the Heavyweight Club is all about. Judging by the engagement we’re seeing, from new clients to existing partners, it’s a message that’s clearly resonating.
Which was the strategy of GR8 Tech at iGB Live? What was your purpose in terms of reflecting your company’s success and key solutions?
At every event we attend, including iGB Live, we focus on continuously refining our concept. We started with a solid foundation, and over time, we’ve evolved it step by step. Improvement is a constant process for us, and it will never stop. The moment you stop improving or adapting is the moment you stop leading. That mindset applies to everything we do, including our products, which are under continuous development and optimization. Our approach is methodical. We make a change, observe the results, and then make the next one. That’s why, from one expo to the next, you can see noticeable differences in our stand, in how we communicate, and in how we attract attention. After every event, we analyze what worked, what didn’t, and how we can do better. The result has been evident, with traffic increasing each time, showing us that we are on the right path. We’ve also embedded our movement and message more deeply into our marketing strategy. For example, the punching bag at our stand was not just decoration. It represented who we are. If we call ourselves the Heavyweight Club, then we carry the identity of a sports club. This philosophy was reflected in the experience at our booth. When we look at affiliates, we see them as potential future heavyweight champions in the market. That’s one of the key reasons we were at iGB Live. Many affiliates are exploring the transition into becoming operators. If they have the right qualities and mindset, we are the best path forward for them. Additionally, we’re seeing a trend where established operators, especially those targeting tier-one markets, are facing increasing challenges with issues like payment restrictions and market saturation. As a result, many are starting to explore the regions where we are traditionally strong, such as LatAm, and other regions. We’ve also noticed that these operators often lack a deep understanding of how these markets work. It’s not just about knowing metrics like CPA or LTV. The drivers of success in tier-one markets are very different from those in tier-two and tier-three markets. That’s where we step in. We offer hands-on support and consulting. When we see that the operator truly understands the opportunity, we’re ready to invest significant resources to build real success cases together. That’s the strategy we brought to iGB Live. We exhibited there to showcase not only our achievements and solutions, but also our commitment to finding the right partners and growing with them.
How can operators take advantage of all the benefits the GR8 Tech’s iGaming platform provides?
We maintain strong relationships across multiple levels of both our clients and our internal teams. This layered approach is essential, because we believe that our clients should always have access to the top of our organization if needed. We’re able to provide this kind of access because we invest time and resources in the right partners. That’s a key differentiator in the service we deliver. We don’t just build relationships on a surface level; we ensure that communication and understanding flow across every layer, from operational to strategic. It’s crucial that both sides truly understand each other, because a B2C operator is, in essence, an extension of the B2B platform they run on. If our clients don’t grow, we don’t grow. Many platforms claim to support growth but often focus on minimum monthly fees or other rigid terms that add little value in practice. These are small considerations compared to the potential of true partnership. We believe that when you invest properly in the right client, the potential is limitless. We’ve seen this proven time and again with our partners. That’s the power of the GR8 Tech iGaming platform, and that’s how operators can unlock its full benefits.
The brand is constantly expanding and LatAm is no exception. How challenging is it to deal with different regulations and how do you adapt your product to better fit each territory?
Each country we choose to operate in presents its own unique challenges, and we adapt accordingly. We don’t just localize the commercial offer; we customize everything, starting from the product itself to the services and overall strategy. Before we begin offering our platform to clients in any market, we make sure we can actually deliver success there. Only after that do we start offering our solutions to potential partners. This means we often say no to leads who approach us with interest in countries where, for one reason or another, we know we cannot help them become champions. We prefer to be honest rather than waste their time, resources, and trust by offering solutions that won’t deliver results. When we talk about solutions, we’re not just referring to technology, but to the entire ecosystem we provide. Our priority is to position each client for long-term success. We want them all to be champions in their chosen markets. We do not aim for a one-sided relationship where the operator pays fees but struggles to generate real profitability. A healthy and sustainable environment for our clients is one of our top priorities. It’s not just about the GGR they generate, even though revenue share models are often based on that. If we were short-sighted, we might treat GGR as the main success metric, but that’s not how we operate. For us, what truly matters is the operator’s profit margin. We evaluate each partnership with a focus on building and supporting healthy, profitable operations. When it comes to sports betting, we have a highly experienced in-house sports group with robust coverage. On top of that, our in-house trading team, which includes several hundred dedicated traders, ensures we provide the best possible coverage of events, markets, and risk management for every country we enter. Before launching in any new market, we study its specific risks and ensure our clients are protected. Sports betting is not only an excellent acquisition and retention tool; it’s also a very strong revenue generator. Unlike casinos, which may offer an RTP of around 3.5 to 5 percent, sports betting typically provides higher margins. In many markets, we’ve seen profit margins over 10 percent. In regions where sports betting is more popular, margins can reach 40 percent or more. This means operators working with us keep a larger share of the profits, and we make sure those margins are better than what our competitors offer. One of the reasons for our consistent success in this area is that sports betting is part of our DNA. It’s where the company started, and that legacy gives us unmatched expertise.
How will the company continue to lead the way in developing innovative technology for the gaming sector in the coming years?
The sky is the limit, and we’re always flying in that direction. Our journey is constant, but what sets us apart is the speed at which we move compared to our competitors. That is what really matters. Innovation is at the core of our identity. We are a high-tech company, and we understand that even internally, innovation must be intentional. It requires stirring things up, challenging routines, and constantly generating new ideas. That is just one side of it. On the other side, it is equally important to integrate emerging technologies into every layer of our ecosystem. Take AI as an example. While many companies talk about artificial intelligence and claim to use it, what they offer are just a few functions labeled as AI. We have gone much further. Within our company, we have built an internal innovation hub, a dedicated team focused exclusively on driving innovation and applying it across all product teams. While one group works on core product development and features, the innovation hub enhances performance through advanced technologies. We also have AI evangelists whose role is to ensure AI is implemented in every area where it makes sense. This approach has led to measurable improvements across the board, from increased operational efficiency and better margins to significant gains in player retention. Our AI is integrated into areas such as customer support and our casino solution, where it anticipates user preferences from the moment a player interacts with the platform. Even before a user clicks, the system already knows what to offer, thanks to the depth of our data and continuous algorithm training. On another front, the innovation hub focuses on optimizing performance in areas like loading speed. In markets where Internet connectivity is limited, speed becomes essential. That is why we have developed on-demand solutions with exceptionally fast loading times, tailored for those environments. Beyond products, we also innovate within our processes. By applying smart technology to internal workflows, we accelerate execution, decision-making, and delivery. Our goal is to keep growing without ever becoming slow or bureaucratic like many larger companies. Agility is essential to us. Speed is the name of the game, and it is a fundamental part of what drives our success. This mindset is reflected in every metric, from revenue growth to time-to-market and brand visibility. In all these areas, we are advancing faster because of the culture of innovation inserted in everything we do.