A leading iGaming turnkey solutions provider, Soft2Bet showcased its expertise at Canadian Gaming Summit 2024, held at the Metro Toronto Convention Centre on June 17-20th. The event brought together over 3,000 delegates for three days of networking, learning, and exploring business opportunities.
During the fair, Martin Collins, Chief Business Development Officer (CBDO) at Soft2Bet, moderated a thought-provoking panel titled Transforming the Land-Based Brand: Omnichannel Tech and Innovation. The conversation included industry leaders Michael Brady (Chair of Bede Gaming); Stewart Groumoutis (Director of Digital Strategy at BCLC); Phil Chatterton (VP Sales & Partnerships at Comm100); Harrison Barrett (Business Development Director at GiG), and Yaniv Komemi (CEO at MTGG).
The discussion centred on how the land-based casino industry is adapting to the rise of online competitors by embracing omnichannel customer experiences. Highlighting transformative technologies and marketing strategies, the panel examined how traditional casinos can leverage omnichannel innovation to enhance customer engagement and remain competitive.
Reflecting on the event, Collins stated: “Just months after securing our Ontario gaming licence, it was the perfect opportunity to participate in the Canadian Gaming Summit and discuss the future of our industry. The shift to omnichannel experiences is not just a trend, but a necessary evolution for land-based casinos to stay relevant and thrive. At Soft2Bet, we are committed to driving innovation and supporting our partners in navigating this transformation.”
In addition to the panel discussion, Soft2Bet executives networked with industry leaders, regulators, and potential partners, underscoring the company’s dedication to intensifying its footprint in the North American market ahead of its upcoming expansions in New Jersey and Mexico. With advanced solutions and deep industry insights, Soft2Bet continues to be at the forefront of driving growth and innovation in the gaming sector.