Recently, relevant iGaming turnkey solutions provider Soft2Bet secured two major wins at the SBC Awards Europe 2025, being recognized by excellence for ‘Acquisition & Retention Partner of the Year’ and ‘Industry Innovation of the Year.’ Its flagship brand Betinia also earned a Silver Award in the ‘Casino Operator of the Year’ category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards distinguish the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has been instrumental in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was essential in achieving a 128% retention uplift for CampoBet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
Earlier in 2024, Soft2Bet was also recognized at the SBC Awards, winning in ‘Innovation in Mobile’ and ‘Innovation in Casino Entertainment’ categories. Soft2Bet now holds 19 licenses across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localized, high-performance iGaming experiences.
Oksana Tsyhankova, CMO at Soft2Bet, declared: “SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America markets in creating unique experiences that combine innovation, a strong regulatory framework, and high performance results from the start.”