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iGAMING

Soft2Bet showcased its MEGA solutions to the U.S. market

The company participated on the main stage and met with partners at online gambling conference NEXT Summit New York.
A strong team was present to explain customers and attendees how proper gamification can be a true game changer within the United States’ iGaming scene.

A leading B2B casino and sportsbook platform provider, Soft2Bet made its forthcoming U.S. launch known last week at North American iGaming and Sports Betting Summit. At the event, the company showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with relevant industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council, Martin Collins, Chief Business Development Officer, and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States. Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US,” Yatom said.

On Wednesday, March 6th, Collins participated in a presentation, titled Redefining the North American Online Gambling Experience. He spoke about the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

Soft2Bet leaders: Martin Collins (Chief Business Development Officer), David Yatom Hay (General Council), and Ohad Straschnov (Senior Compliance Director).

“We believe proper gamification can be a true game changer within this market. It’s not your traditional tournaments and awards we’ve seen across the market in the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals. We looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences,” Collins explained.

Following this successful event, Soft2Bet will continue visiting the U.S. to showcase its innovations and meet with partners in the market at different conferences over the coming months.